Technology&Corporate_(Senior)Associate

Position: Technoloy&Corporate_(Senior) Associate

Reports to: Senior Consultant

Role Location: Shanghai

ABOUT US

Golin is a global public relations agency that helps companies create change that matters. Throughout our 60+ year history we have redefined the role of PR with best-in-class, data driven creative that has earned worldwide attention and awards – we are both PRWeek Global Agency of the Year and AMEC Large Research & Measurement Team of the Year for 2019, 2020 and 2021. Representing some of the world’s biggest brands, we offer a suite of services from content creation and production, influencer marketing, corporate and consumer strategy, and public affairs to name a few.

We’re proud to have made an impact in Asia for over 25 years, with teams in Shanghai, Beijing, Hong Kong, Singapore, Taipei, Jakarta, Mumbai, Delhi, Bangalore, Kuala Lumpur, Seoul and Tokyo. _­Together, our mission is Creating Change in Asia for Asia – from defining new era travel through our multi-award-winning campaign work, to pioneering industry-leading tools, to purpose-driven legislation change, we make sure that the changes we make matter to business, society, legislation, our people and industry.

Our Beijing team specializes in powerful integrated solutions for major brands through our consumer, corporate, destination, government, healthcare, and technology work. We are proud to create with bravery and innovation.

Located in the international hub where the east meets west, across the past two decades Golin Shanghai has collaborated with international and local clients on market research, brand localization strategy, integrated creative campaigns, public relations and digital communications.

Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.

WHO WE’RE LOOKING FOR

An (senior) Associate is the next step above an Account Coordinator. He/she is expected to understand and learn the business of the clients he/she works for and the marketplace it sells to. (Senior) Associate perform fundamental PR tasks such as monitoring/assisting in the production of media related materials, media outreach and begin developing client relationships. This position is focused on developing the necessary skill set to become a successful PR practitioner.

Responsibilities

Client

• Serve as a key day-to-day client contact
• Demonstrate a solid understanding of the client’s business and industry - B2B tech, especially in the semiconductor industry
• Develop long-term brand or product campaign plans, presentation decks, and program recommendations for clients, and provide client counsel on tactical matters linked to strategic plans
• Generate new ideas and opportunities to ensure client program success
• Collaborate with the social media team to understand opportunities to leverage PR programs and assets, and vice versa
• Lead regular client calls and provide account activity updates
• Manage day-to-day activation expenses to ensure that teams are staying on budget and can flag issues to senior managers promptly

Media

• Draft media relations materials
• Demonstrate knowledge of and familiarity with media pitching and tour scheduling
• Understand clients’ top-tier media and be able to identify trade and business editors and analysts
• Monitor media outlets for coverage of client news and competitor developments
• Generate client-related story angles
• Qualify media inquiries and elevate important positive and negative feedback appropriately to team and client as necessary
• Manage external vendors
• Direct and supervise the logistics of events (eg: media gathering or tours, media briefings, media events, etc.)

Writing

• Contribute to the development of strategic client plans, proposals, releases, speeches, customer profiles, and other press materials
• Account for quality control and final review of all letters, memos, meeting reports, and client materials
• Counsel staff in the areas of writing and editing as necessary

Team Participation

• Ensure quality work from the team to meet/exceed client expectations
• Successfully contribute to the growth of existing accounts
• Actively participate in agency development and assist with new business
• Develop work plans for junior team members, and serve as a role model to other team members
• Effectively communicate and manage up to senior team members about client or internal team issues and successes
• Train and develop staff

Administrative Support

• Monitor group budgeting
• Code and track invoices and coordinate with the Accounting Department
• Assist in weekly/monthly report preparation
• Perform other administrative tasks as assigned
• Conduct research for plan development
• Research vendor costs for budget development

QUALIFICATIONS

Education

Bachelor’s Degree

Professional Experience

1 - 2 years related professional experience in IT / technology / B2B industry; Better to be in Semiconductor area

Competence

• Strong oral and written communication skills in both English and Chinese
• Fosters open communication and acts as a role model for how to treat others
• Builds working relationships that foster teamwork, works well with others and inspires great work.
• Demonstrates potential to lead projects and interact with clients
• Can complete challenging projects within set parameters
• Develops personal leadership, is learning focused, adaptable to change and proactive
• Excellent judgment when working with team members, client contacts and vendors
• Demonstrates integrity in all actions
• Desire to pursue learning and self-development; participates in required and voluntary professional development programs.
• Ability to consistently meet deadlines
• Attention to detail
• Can solve problems
• Proficient in Microsoft Office, Internet, on-line services, Media Map, etc.

GOLIN PERKS:

For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Shanghai means:

• Supplementary Medicare Schemes
• 18 days Annual Leave and 5 days Paid Sick Leave
• Birthday Leave and Gift
• Meal and Sport Allowance
• Festival Activities and Gift
• Annual Health Check
• Anniversary Bonus

To learn more about us visit: golin.com

Golin is proud to be an equal opportunity employer. Golin is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Golin relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Golin.