Role purpose
- The Technical Sales Representative for Vegetable Seeds – Delta Egypt region will be responsible for promoting the company's portfolio of vegetable seeds to dealers, wholesalers, large nurseries, and partners. This role involves a combination of sales acumen and technical expertise in horticulture/agriculture to provide customers with tailored solutions that enhance crop performance and yield.
Accountabilities
- Establish, develop, and maintain positive business and customer relationships in the assigned territory.
- Deliver detailed technical advice on vegetable seed varieties, cultivation practices, and crop management to optimize customer success.
- Drive sales through making compelling presentations and demonstrations to illustrate the benefits and value of the company's seed offerings.
- Identify opportunities within his region in Egypt and incorporate into the growth and development of the company in export and specialist market.
- Generate customer demand for VEG seeds relevant to the assigned geography of responsibility to support the commercial team in achieving or exceeding their sales VEG SE targets.
- Identifies customer needs and will identify resources to ensure successful outcome.
- Ensure demo field trials are executed and visited by customers for pre-commercial and commercial varieties in alignment with campaign plans.
- Provides feedback from Demo trials to the R&D trialing officer.
- Oversee the performance of the pipeline with Trialing officers and the Product manager by regular visits.
- Support new product launches, execute the campaigns by delivering the key messages and promo materials to customers.
- Be the technical reference for the assigned VEG crops: provide technical support on varieties to customers and CU sales team + Key account manager (trial visits, presentation, and technical document).
- Provide agronomic solutions & advice to the customers and prospects.
- Collect market/competitor information (market intelligence) and information on varieties performance and provide them to Sales manager, Key account manager and Product managers required for the commercial success.
- Handle the technical side of the customer’s complaints and resolved in a timely manner.
- Meet and exceed annual sales targets and contribute to the overall success of the company.
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
Critical success factors & key challenges
- Highly sales skills with passion for Veg seeds sales.
- Technical/Market knowledge of the Veg Seeds in Export and specialist market.
- Demand generation at grower level.
- Passionate about agriculture and helping growers succeed.
- Strong analytical and problem-solving skills.
- Self-motivated with a results-driven approach.
- Excellent time management and organizational skills.
- Ability to work in a fast-paced and dynamic environments.
Knowledge, experience & capabilities
Critical knowledge and experience
- Bachelor’s degree in agriculture, Horticulture, Agronomy, or a related field.
- Proven sales experience in the agriculture industry, preferably in vegetable seeds 5-7 years.
- Some marketing experience could be a plus.
- Strong understanding of vegetable crop production and agronomy.
- Good knowledge of the Vegetables Seeds market and customer needs
- Basic to intermediate English language
Critical technical and professional capabilities
- Understand customer needs
- Understand market dynamics and competitive environment
- Strong agronomic seeds background & experience
- Deep understanding of product behavior and performance
- Very good communication and presentation skills
- Good sales influence skills
- Develop/deliver innovative, customer-driven offers
- Create strong, distinctive crop campaigns.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to build rapport with clients and understand their technical needs.
- Proficiency with SDFC software and Microsoft Office Suite.
- Ability to work independently and as part of a team.
- Must be willing to travel extensively within the assigned territory.
- Passionate about agriculture and helping growers succeed.
- Strong analytical and problem-solving skills.
- Self-motivated with a results-driven approach.
- Excellent time management and organizational skills.
Work Environment:
- Field-based position with frequent travel to customer sites.
- Office work for planning and reporting activities.
- Participation in outdoor field activities, which may occur in various weather conditions.
