Role purpose
• Drive the Syngenta Professional Solutions, Professional Pest Management (PPM) business (details as per below) in Malaysia
• Formulate & implement strategies and manage projects to achieve growth objectives with alignment to regional aspirations & strategies
• Review development strategy to optimise product portfolio, prepare launch plans, ensure effective post launch activities to maximize growth, evaluate new opportunities, review channel/KAM strategy to maximize effectiveness
• Explore and accelerate growth opportunities in PPM across Malaysia.
• Prepare and communicate technical-commercial information to ensure efficient knowledge
transfer to internal and external stakeholders
• Manage and update sales forecast regularly for Malaysia
• Achieve agreed sales and tech-related targets with sales delivery and profitability for PPM.
• Manage NPI (New Products) based on country needs
• Provide technical support for marketing and commercial.
Accountabilities
Business Development
• Formulate growth and market development strategies.
• To ensure growth project deliverables are achieved on schedule
• Ensure that the right products are developed and registered to support profitable business growth
• Review and revamp (if necessary) distribution networks
• Ensure there is adequate ‘pull strategy’ via demand creation activities such as technical advisory services, technical information, etc
• Ensure field demonstrations communicate advantages and value propositions for PPM solutions
• Identify new market opportunities for all business pillars in Malaysia (including new ai’s, formulations and/or use of application technology)
• Ensure the product supply, product trial and product registration are on track from time to time
• Pro-actively look for innovative growth opportunities
Communication Liaison
• Liaise with and proactively influence key stakeholders (internal & external) with relevant technical & commercial information
• Build strong relationships with key growers, stakeholders and channel partners to facilitate the positioning of Syngenta products as the products of choice based on a strong technical position & confidence in use
• Liaise with MY and/or APAC business teams to ensure timely execution of action plans, knowledge transfer and sharing of best practices
• Identify knowledge gaps and develop relevant technical and commercial training to support channel
• Academic level with Degree and experience in strategy, sales, marketing and/or general management
• Good command of English (verbal and writing)
• Good working knowledge of technical aspects of one or more of the following - Professional Pest Management , Vector Control and ornamental control.
Critical success factors & key challenges
• Great communication skills with teamwork mindset and able to work independently
• Develop business & product strategies that successfully differentiate the Syngenta product offer from competitive alternatives
• Establish Syngenta as the leading player in PPM business in Malaysia
• Ability to look at markets critically and transform the business
• Maintain standards & business integrity whilst under pressure to deliver objectives
Knowledge
Critical experience
• Previous experience working with PPM channel and stakeholders
• Experience in strategy, business development, sales and marketing
Critical technical, professional and personal capabilities
• Strong communication skills with all levels of employees in multicultural environment
• Able to operate in a complex matrix organisation
• Ability to handle and manage pressure
• Easy to build social relationship
• Ability to solve conflict
• Quick response for issue management
• Presentation skill
• Communication skill
• Project planning
• Innovative
• Technical knowledge
• Demand creation
• Negotiation skills
Critical leadership capabilities
• Gains commitment of key reports and stakeholders in a compelling way
• Manage risk and able to work with uncertainty
• Senses and adapt to the changing environment to achieve excellence in delivery
• Set ambitious strategic goals
• Collaborates across function and boundaries
