Our client, a prominent media enterprise in HK is hiring for a Technical PM to work closely with other Business Units (Sales and Marketing) as their Online Advertising owner.
What you will do:
- Develop, monitor, and refine Google Ads campaigns to meet business goals such as lead generation, conversion enhancement, and ROI improvement.
- Leverage advanced features and tactics in the Google Ads platform to optimize campaign performance, including audience targeting, bid strategies, ad extensions, and ad formats.
- Evaluate campaign performance and adjust advertising strategies accordingly.
- Work closely with marketing, sales, and product teams to align Google Ads strategies with broader business objectives.
- Generate campaign performance reports and provide actionable recommendations.
- Coordinate team efforts to achieve campaign objectives effectively.
What you will need:
- Bachelor's degree required
- At least 5 years of experience in advertising development and managing advertising campaigns.
- Knowledge of online advertising tools
- Proficiency in data analysis and making optimization decisions
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Scrum Master certification is a must.
- Excellent communication and interpersonal abilities, with a proven ability to collaborate effectively with diverse stakeholders.
- Fluency in Cantonese is a MUST, and Mandarin proficiency is advantageous.
