Technical CRM Manager

We are looking for a dynamic, technically proficient marketer to lead and define the vision for our Marketing Engagement Tech. As the Technical CRM Manager, you will be at the forefront of building and optimizing the tech stack that drives our Retention Marketing strategies across B2C & B2B Marketing (Consumer, Courier, Merchant & Wolt for Work).

In this role, you will be the key liaison between Marketing and our MarTech Product & Engineering teams, ensuring that product requirements are identified, prioritized, and aligned with our most critical business needs. Your responsibilities will include driving product and feature adoption through the development of processes, training, and documentation, empowering our marketing teams to fully leverage our platforms.

As a strategic connector, you will foster a culture of curiosity and collaboration, linking insights, technology, and people. Reporting to the Head of Marketing Innovation within the Growth Marketing Team, you will work closely with cross-functional teams—including Product, Engineering, Data Science, and Analytics—to identify opportunities, enhance customer experience, and support growth initiatives across various business lines.

Key Responsibilities:

• Define and lead the vision and roadmap for our Marketing Tech Platforms, enabling teams to deliver top-tier engagement marketing campaigns across our B2C & B2B marketing efforts.

• Owning the marketing data quality specially engagement data across multiple MarTech platforms such as Iterable, Meta, Google as well as Wolt’s internal audience segment tooling & promotion. 

• Collaborate with cross-functional teams to identify opportunities, build business cases, and implement solutions that drive efficiency and growth.

• Act as a technical resource for Growth Marketing, managing and prioritizing Product & Engineering requests.

• Vendor Management: Oversee the evaluation, onboarding, and performance of all MarTech vendors (e.g. Braze, Iterable etc…).

• Own product adoption, developing training and documentation to maximize platform potential.

• Enhance marketing operations and governance processes, ensuring consistent execution.

• Provide strategic insights and recommendations to senior leadership.

• Manage and build the Marketing Tech Stack across both B2C & B2B sides of Wolt from Consumer, Courier to Merchant marketing.

• Proficiency experience in marketing technology; app and/or subscription-based businesses preferred as well as MarOps & BI system.
• Deep understanding of CRM and AdTech systems including API integration and best practices; Iterable, Braze, Snowflake & Salesforce experience is a major plus.
• Previous experience managing a platform migration from shortlisting and selecting vendors, setting up data infrastructure and integrations to improving the platform 
• Solutions-oriented, proactive, and adaptable with a strong track record in delivering technical projects.
• Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Engineering, and more.
• Excellent communication skills, able to present technical concepts to diverse audiences.

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional, in an international environment
• Lots of learning and growth in a globally scaling tech company
• Stock options available

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!