This opportunity has direct influence on the success of the company, where you will get to support sales teams, collaborate with product marketing, influence product strategy, and interact with the executive team providing intelligence and insights.
The role is for a technologist that has a deep understanding of monitoring, networking, and application technology. The role is to gather intelligence and competitor insights to help refine positioning and creating sales tools such as competitive battlecards.
What will success look like in this position?
You will be the authority on our market & competitive positioning, providing insights as to how we can outmaneuver the market and take share of wallet from our competitors.
Responsibilities
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Market intelligence: Conduct competitive and market research to optimize our product fit and competitiveness in the market.
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Messaging Strategy: You will define and support go-to-market messaging to differentiate our platform and directly contribute to Catchpoint's success. Support product positioning and strategy, assist in product launches, optimize buyer personas, and gather customer insights.
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Sales enablement: Communicate the value proposition and differentiation of the Catchpoint IPM Platform to the sales team. Ensure sales has the necessary information and collateral to drive growth by developing sales tools and content including product briefs, FAQs, sales presentations, and datasheets.
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Manage and support the continued updating and evolution of our Klue Competitive Portal.
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Content creation: Tell our story through the development of Competitive Campaigns and marketing collateral including videos, blogs, eBooks, and webinars.
Required Skills & Qualifications
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This position requires a significant technical understanding of networking technologies (IP networks, LAN/WAN, SASE, routing, etc.), a foundational but broad understanding of application technologies (Cloud, DevOps, Hybrid apps, application architecture, virtualization, databases) and solid experience with monitoring technologies (APM, log management, metrics, events, SIEM, synthetic, RUM, alerts, dashboards, open source, tools, etc.)
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Strategic thinking – Analytical skills to extract insights information on customer needs and experiences from data, surveys, and interviews. Ability to synthetize multiple data points into trends and to combine technical and business data into insights. A strong desire to contribute ideas and strategies to further product and marketing demand.
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Comfortable with strategic messaging, competitive insights and hands-on tactical content creation. The ideal candidate has previous product marketing experience for a B2B software solution or 3+ years of experience in articulating competitive positioning in a line of B2B technology.
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Strong written and verbal communication skills to both technical and non-technical audiences. Translation ability turning conceptual ideas into compelling creative concepts and high-impact competitive content. Experience writing clear and compelling documents that are also technically sound.
Overview
Catchpoint is the Internet Resilience Company™. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the Internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data and flexible visualizations with advanced analytics. It leverages thousands of global vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications and APIs.
Catchpoint is an equal opportunity employer that strongly prohibits Discrimination and Harassment of any kind. We celebrate diversity and are committed to creating an inclusive and engaging environment for all employees. We welcome applications from all candidates and look forward to receiving yours!
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