Tech Client Marketing Manager

Client Marketing Manager (US - Remote)

What to expect when you join the Sikich family

Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors, creating a distinct and thriving culture. Chief among our commonalities is a desire for growth and a shared unity of purpose in our professional lives. We believe that through diverse perspectives, challenging the status quo and rewarding action, we accelerate innovation and drive growth – for our clients, for ourselves and for our communities.

The professional services landscape continues to evolve. For Sikich, this means we have an opportunity to further cement our leadership position in this industry and continue to grow our organization in increasingly exciting ways. This growth is meaningful for every team member at our company because larger companies simply see more interesting client opportunities and can attract impressively talented individuals like you. Through a dedicated focus on key business priorities and intentionally creating a rewarding employee experience, Sikich has developed into a highly regarded provider of professional services and a sought-after employer of choice.

Do you want to work with other skilled practitioners and serve clients in a way that makes a difference? Are you seeking a supportive environment backed by a deep and extensive set of skillsets? Are you ready to make an impact and be acknowledged for your contributions? If you answered yes to these questions, we see a mutually beneficial and gratifying relationship on the horizon!

Are you ready to grow with us?

Position Summary

Sikich is seeking a Client Marketing Manager for our Technology group, responsible for developing and executing strategic marketing initiatives aimed at driving client acquisition, retention, and revenue growth. This role involves collaborating closely with internal sales and our Client Engagement teams to create campaigns that deepen relationships with existing clients, promote customer retention, and maximize upsell and cross-sell opportunities. As a pivotal member of our team, you will be instrumental in shaping marketing strategies targeted at our existing client base.

Your channel marketing experience and demand generation success will make you an ideal candidate for this position.

What will you do in this role?

Deliver campaign reporting, measure effectiveness, and pipeline contribution.

Develop and implement comprehensive marketing strategies to engage and retain existing clients, ensuring their ongoing satisfaction and loyalty. This will include Account Based Marketing programs for existing clients to increase revenue and sales pipeline.

• Manage all client-facing communications, including newsletters, product updates, and promotional campaigns, to keep clients informed and engaged.
• Establish and manage customer advocacy programs to identify and leverage satisfied clients as brand ambassadors, driving referrals and testimonials.
• Collaborate with the sales team to identify upsell and cross-sell opportunities within the existing client base, and develop targeted marketing campaigns to promote additional products and services.
• Gather feedback from clients through surveys, interviews, and data analysis, and use insights to continuously improve our products, services, and client experience.
• Plan and execute client events, webinars, and workshops to foster relationships, provide value-added content, and promote thought leadership within the client community.
• Define and track key performance indicators (KPIs) to measure the effectiveness of client marketing initiatives, and regularly report on results to the leadership team.
• Collaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as needed.

What do you need to succeed in this role?

• 5+ years of relevant work experience
• Strong experience in B2B marketing, preferably in the technology industry or with ERP software.
• Proficient in marketing strategies and tactics, including digital marketing, content marketing, lead generation, and events.
• Bachelor’s Degree in marketing, advertising, communications, PR or related field (or equivalent experience)
• Strong written, verbal, analytical, project management, organizational, presentation and interpersonal skills
• Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing.
• Strong analytic capabilities
• Ability to handle several projects simultaneously and embrace agility as changes occur.

In addition, specific skills/experience required are as follows:

• Servant Leader – You are hyper focused on engaging employees, fostering their development, and building a positive culture.
• Solutions Focused – You see opportunities in every business problem and can develop, articulate, and implement solutions.
• Collaboration – You are a relationship builder across all levels of the organization and across all business units.
• Instills Trust - You do what you say, and you follow through on commitments, you act with integrity, you are consistent and are perceived as credible.
• Impact & Influence Thinking – You gain support for ideas, proposals, and solutions, and get others to act, with or without formal authority, to advance initiatives/objectives.

About Sikich LLC

Sikich LLC is a global company specializing in Accounting, Advisory, and Technical professional services. With employees across the globe, Sikich ranks as one of the largest professional services companies in the United States. Our comprehensive skillsets, obtained over decades of experience as entrepreneurs, business owners and industry innovators, allow us to provide insights and transformative strategies to help strengthen every dimension of our clients’ businesses.

Sikich Total Rewards

Our team members enjoy expansive benefits ranging from competitive compensation and insurance options to wellness programs and a flexible time off policy, to name only a few. Sikich also takes pride in prioritizing team members’ health, total wellbeing and time spent with family, friends and in the pursuit of personal goals, hobbies, and endeavors.

Some examples of our many benefits:

·    Sikich maintains a Flexible Time Off (FTO) Policy. We encourage every full-time employee, as your role permits, to utilize paid time off (personal time, mental/physical health care, vacation, sick leave, etc.). Waiting for time off to accrue is common at other companies. At Sikich, you do not have to wait for this benefit to kick in. FTO is activated on your first day with our organization.

·       Sikich will also recognize paid holidays during the year and strives to permit employees to have time off the last week of the calendar year when client and project work permits. 

·      Sikich offers a comprehensive wellness program to engage, challenge and empower team members to take responsibility for their wellbeing. Activities can be tracked through our wellness provider to obtain gift cards and other rewards.

We also offer:

·          Flexible work arrangements

·          Health, dental, vision, life, and accident/death/disability insurance options

·          HSA employer contribution

·          Nine (9) paid holidays annually.

·          A robust paid Parental Bonding Leave program covering birth, adoption, and foster      children.

·          401(k) with employer contributions

·          CPA bonus with four (4) paid exam days & four (4) paid study days.

·          Tuition reimbursement

·          Generous employee referral bonus program

·          Client referral bonus program

·          Pet insurance

·          FORCE – Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities.

Want to learn more? Visit our Careers website or Glassdoor profile.

Sikich LLC is an Equal Opportunity Employer M/F/D/V

Sikich currently practices in an alternative practice structure in accordance with the AICPA Professional Code of Conduct and applicable law, regulations, and professional standards. Sikich CPA LLC is a licensed CPA firm that provides audit and attest services to its clients. Sikich LLC has a contractual arrangement with Sikich CPA LLC under which Sikich LLC provides Sikich CPA LLC with professional and support personnel and other services to support Sikich CPA LLC’s performance of its professional services, and Sikich CPA LLC shares certain client information with Sikich LLC with respect to the provision of such services.