The Opportunity
The Digital and Social Media Lead will be responsible for developing and overseeing Urban Sports Club’s global, and local, digital and social media strategies. This role will ensure alignment across all regions and focus on increasing engagement, brand awareness, and community involvement through digital channels, community events, and content initiatives such as podcasts and advertorials.
Your responsibilities
- Digital & Social Media Strategy: Develop and oversee global and local digital strategies, ensuring alignment across regions and staying updated on trends.
- Content Creation & Management: Lead global content initiatives, managing platforms and creating brand-aligned content in collaboration with creative teams.
- Community Engagement: Support local events and ensure they align with brand strategy, while promoting effective community engagement.
- Performance Tracking: Establish and monitor KPIs, analyse reports, and refine strategies based on social listening and performance insights.
- Collaboration & Leadership: Work closely with global teams, guiding local teams on digital initiatives and fostering best practices.
- Budget Management: Oversee and allocate the social and digital media budget, ensuring efficient resource management.
What you need to succeed
- 5+ years proven experience in the field of Social Media Marketing, and at least 3 years managing teams.
- Strong understanding of digital content creation, including podcasts, advertorials, and social media content.
- Experience in supporting and overseeing community events, ensuring their promotion across digital channels and alignment with the overall brand strategy.
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LinkedIn Expertise: Strong proficiency in using LinkedIn for brand-building, thought leadership, and audience engagement to elevate Urban Sports Club’s presence
- Excellent analytical and reporting skills with a focus on KPI’s and social media metrics to identify needs & opportunities and steer and adapt local approaches accordingly.
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Strategic mindset: Ability to act as a strategic advisor and collaborate with local teams to develop strategies based on their local needs.
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Challenger mentality: self-driven, with a passion for challenging the status quo and developing new tools based on identified needs and opportunities.
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Hands-on mentality: Willing to support local teams in the execution of social media and digital action plans
- Fluent mastery of English and German necessary
Our offer to you
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Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
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Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle.
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Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You’ll also have the option to desk-swap at our other European offices.
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WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open U.
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Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes.
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Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment.
Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).
