We are seeking a highly motivated and results-driven Tap Manager to join our team. The Tap Manager will play a pivotal role in collaborating with the internal commercial team, external agencies, and partners to optimize our route to market for cold equipment within on and off-premise settings. The primary objective is to achieve our annual cold penetration goals by implementing strategic market programs and effectively managing budgets to ensure successful sales outcomes.
Key Responsibilities:
Collaborate with the Internal Commercial Team
- Work closely with the internal commercial team to develop and optimize a robust route to market for cold equipment.
- Align strategies and objectives to achieve annual cold penetration goals within specified regions and markets.
Strategic Market Programs
- Identify opportunities and work with external agencies and partners to drive unique market programs that enhance the penetration of cold equipment in on and off-premise locations.
- Create innovative marketing strategies and initiatives to increase brand visibility and drive product adoption.
Program Recap and Optimization
- Conduct regular assessments and recaps of market programs to evaluate their effectiveness and impact on cold equipment penetration.
- Utilize data insights and feedback to optimize future programs, ensuring continuous improvement and alignment with organizational objectives.
Budget Management
- Proactively manage allocated budgets to effectively execute market programs and initiatives.
- Monitor expenditures, track performance against budget, and make necessary adjustments to optimize spending while achieving sales goals.
Sales Goal Achievement
- Collaborate with cross-functional teams to develop strategies and tactics that contribute to achieving sales goals for cold equipment.
- Analyze sales data and trends to identify areas for improvement and implement corrective actions to drive sales performance.
Requirements
- Bachelor’s degree in Business, Marketing, or related field.
- Proven experience in sales, marketing, or business development, preferably within the beverage or equipment industry.
- Strong analytical and financial management skills.
- Excellent communication, negotiation, and project management abilities.
Benefits
- Highly competitive compensation packages-$70-75k+10% annual bonus
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous holiday and vacation policy
