The social media & Community manager is responsible for growing audiences on social platforms including Facebook, Twitter, LinkedIn, and Instagram. Along with maintaining a posting schedule, he or she will also regularly create platform-specific content including text posts, videos, and graphics. They must have a good eye for trends and an understanding of social media metrics.
Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement & Social Media Campaigns.
Key Responsibilities
- Design and deliver a wide variety of targeted Social Media content across multiple platforms to increase audience engagement and retention.
- Setting and implementing social media and communication campaigns to align with marketing strategies
- Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.
- Maintains the voice of the brand in all posts and interactions. Ensures all content being shared has a purpose and meets the expectations and needs of followers and the target audience. Schedules, posts, and engages on all social content.
- Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.
- Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data
- Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.
- Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.
- Providing engaging text, image and video content for social media accounts. Responding to comments and customer queries in a timely manner.
- Keeping the community on track, its growth, and basically maintaining the whole community. You need to ensure that the members of the community feel apart of the group and that the group gives value to its members.
- Minimum of 2 years’ experience as a Social Media Marketing Specialist
- Bachelor’s Degree or equivalent experience
- Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
Qualities & experience
Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing, Social Media: Excellent communication skills
