The Role
The Marketing Executive is responsible for the planning and implementation of marketing campaigns in order to achieve business targets and objectives.
Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.
Key Responsibilities
- Design and deliver a wide variety of targeted content across multiple platforms to increase audience engagement and retention.
- Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.
- Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.
- Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data
- Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.
- Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.
- Minimum of 2 years experience as Marketing Executive
- Bachelor’s Degree or equivalent experience
Qualities & experience
Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing.
