SVP, Marketing Sciences

RAPP Detroit is looking for a SVP, Marketing Sciences to join our award-winning Marketing Sciences team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

Marketing Sciences is the core of the RAPP craft. As the SVP, Marketing Sciences, your role will be to ensure best-in-class capabilities are defined, advanced and applied to our clients in a clear, consistent and high-quality way. In order to do this, you will attract, nurture and retain world class talent, working across multiple agency partners to build and manage a team of data scientists, data analysts and experience analysts capable of meeting the needs of the agency and clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of paid, owned, and earned media. You will establish and instill the standards, methods and best practices that enable the Marketing Sciences team to consistently provide best-in-class test/learn/measurement plans, meaningful analysis that drives outcome based decisioning, data science deliverables using modern techniques and technologies, effective reporting/visualization solutions and other relevant analytical deliverables. Initially, you will promote and enable data-driven decision-making across one of RAPP’s and Omnicom’s largest and highest profile clients requiring an ability to develop and present executive and CMO worthy content. You will represent RAPP as a thought leader internally and externally with the expectation you will create proactive POVs that continue to move our clients along a Marketing Sciences maturity roadmap.

YOUR RESPONSIBILITIES:

• Design and recommend appropriate analytic methodology and approaches driving measurable business outcomes for your client.
• Drive the development of a cross agency, privacy-first capability that advances the furthered application and maturity of Marketing Sciences techniques through the agency and client organization.
• Provide managerial leadership to experience analysts, data analysts and data scientists to enable and guide them.
• Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to inform business and marketing decision-making and strategy.
• Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns, and trigger events.
• Be fluent in the tool chain that enables the collection, application and connectivity of data developing closed loop understanding of performance.
• Partner with Customer Experience Strategy, Marketing Technology and Content Development internal partners to embed Marketing Sciences practices in the core of the RAPP solution/product.
• Working with other agency partners and clients, establish meaningful KPIs, define learning agendas and establish thorough measurement, data, and attribution plans.
• Provide meaningful reporting, effectively analyze outcomes, and translate into actionable insights and recommendations.
• Lead, with demonstrably collaboration and gravitas, content development and presentations at the executive level.
• Author POVs and other IP covering recent trends and developments in marketing analytics and data science.
• Codify best practices, package case studies, share methods and define new standards in collaboration with the global network team.
• Actively participate in new business pitches including team leadership, content creation and in-room presentation.

REQUIRED SKILLS:

• Bachelor’s degree in Math, Finance, Marketing, Social Science, Computer Science, or other related degree.
• Master’s or Ph.D. degree preferred.
• 15+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency.
• Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
• Extensive knowledge of database marketing principles and database structure.
• Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI.
• Extensive knowledge of precision marketing principles and best in class methodologies.
• Working knowledge of digital measurement technology (tagging, web services, digital tools, etc.)
• Working knowledge of social/digital listening tools.
• Understanding of emerging research methodology and technology.
• Proven analytical skills.
• Strong communication, collaboration, and presentation skills.
• Strong management skills and a proven track record of talent development.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $190,000 - $230,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.