Title: SVP, Analytics
Location: Toronto
Group: Marketing Sciences
Reporting to: Global Chief Marketing Sciences Officer
At Track, we are a unique collection of talented strategists, analysts and creatives working to navigate a world increasingly dominated by data. We’re searching for an SVP, Analytics to help make us look good – really good – to our world-class roster of clients. We’re striving to find the true intersection of data and creativity. So, everyone we bring on board needs to be able to think critically and contextually on behalf of our clients and their diverse audiences.
We’re looking for a true teammate – someone willing to lend a hand, no matter the ask, so that we can all succeed together. We love crafting exciting, conceptual campaigns, but we are also passionate about bringing excellence to the day-to-day brand communications that our clients rely on. That’s how we make ourselves invaluable and earn their trust.
YOUR ROLE:
As the SVP, Analytics, your role will be to ensure best-in-class capabilities are defined, advanced and applied to our clients in a clear, consistent and high-quality way. To do this, you will attract, nurture and retain world class talent, working across multiple agency partners to build and manage a team of data analysts capable of meeting the needs of the agency and clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of paid, owned, and earned media. You will establish and instill the standards, methods and best practices that enable the team to consistently provide best-in-class test/learn/measurement plans, meaningful analysis that drives outcome based decisioning, data science deliverables using modern techniques and technologies, effective reporting/visualization solutions and other relevant analytical deliverables. You will promote and enable data-driven decision-making across Track’s and Omnicom’s high-profile clients requiring an ability to develop and present executive and CMO worthy content. You will serve as a member of the leadership team, guiding office and agency-level decision-making around resources, culture, and clients. You will represent Track as a thought leader internally and externally with the expectation you will create proactive POVs that continue to move our clients along a Marketing Sciences maturity roadmap.
YOUR RESPONSIBILITIES:
- Retain and grow a multi-million $ account portfolio.
- Design and recommend appropriate analytic methodology and approaches driving measurable business outcomes for your client.
- Drive the development of a cross agency, privacy-first capability that advances the furthered application and maturity of Marketing Sciences techniques through the agency and client organization.
- Provide managerial leadership to experience analysts, data analysts and data scientists to enable and guide them.
- Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to inform business and marketing decision-making and strategy.
- Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns, and trigger events.
- Be fluent in the tool chain that enables the collection, application and connectivity of data developing closed loop understanding of performance.
- Partner with internal partners to embed Marketing Sciences practices in the core of the Track solution/product.
- Working with other agency partners and clients, establish meaningful KPIs, define learning agendas and establish thorough measurement, data, and attribution plans.
- Provide meaningful reporting, effectively analyze outcomes, and translate into actionable insights and recommendations.
- Lead, with demonstrably collaboration and gravitas, content development and presentations at the executive level.
- Author POVs and other IP covering recent trends and developments in marketing analytics and data science.
- Codify best practices, package case studies, share methods and define new standards in collaboration with the global network team.
- Be fluent in all global data privacy laws and the concept of building an advance marketing sciences capability through the lens of privacy.
- Actively participate in new business pitches including team leadership, content creation and in-room presentation.
REQUIRED SKILLS:
- Bachelor’s degree in Math, Finance, Marketing, Social Science, Computer Science, or other related degree.
- Master’s or Ph.D. degree preferred.
- 15+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency or consultancy.
- Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
- Extensive knowledge of database marketing principles and database structure.
- Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI.
- Extensive knowledge of precision marketing principles and best in class methodologies.
- Working knowledge of digital measurement technology (tagging, web services, digital tools, etc.)
- Working knowledge of social/digital listening tools.
- Understanding of emerging research methodology and technology.
- Proven analytical skills.
- Strong communication, collaboration, and presentation skills.
- Strong management skills and a proven track record of talent development
