Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
At Fingerpaint, we take a customer-centric view to everything we do from building brands to activating them. Activation Strategy orchestrates and activates experiences that bring brands to life for customers. We optimize brand engagements to feel personalized to each customer; allowing each brand to fulfill on its purpose and exceed performance expectations. The Activation group obsesses over all things engagement, experience, and in-market performance. We orchestrate journeys and choreograph moments. We see the big picture but obsess over the details. We seek, build, and use data to inform productive strategies and execute smart tactics. We intimately understand customers and channels and bring the vision and experience to find, reach, engage, and personally motivate each target.
The SVP of Activation and Engagement Strategy will guide our capabilities with a depth and breadth of skills in engagement, digital, market research and data strategy. The right person will drive strategic vision for our offerings and clients and lead teams to execute with bravery and excellence. In this role you will collaborate with many facets of the agency and client stakeholders to guide the successful planning and execution of digital strategies and omnichannel activation. You will be an integral part in growing business and developing the activation program strategy for key client accounts.
Leads and mentors all engagement, data, and digital team members, discussing with each career interests, growth opportunities, and training
Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
