The Strategist, Performance Creative will report to the Director, Performance Creative Strategy. This is a hybrid opportunity located in Chicago, IL. You will collaborate with senior leaders, managers, creative and activation teams to identify, analyze, and prioritize strategic opportunities. This will include conducting research, data analysis, market trends, and create recommendations that support strategic decision-making. As a Strategist you will help design and implement creative strategic plans, briefs, and testing, while monitoring their progress and impact. The Strategist may also facilitate brainstorms, presentations, and communications with our team, work with other agency teams (Analytics, Customer Strategy, Media, Client Services, Creative), external partners to act as the coordinator/integrator between them and ensure agreement on the account’s strategic vision and goals.
Responsibilities:
· Compile and summarize relevant research to support creative, client projects, strategic plans and audiences.
·Identifying insights that can inspire and provoke creative ideas.
·Serves as a source of data and analysis for performance.
·Develop comprehensive briefs that outline a project’s goals, goals, requirements, target audiences, creative deliverables and help develop messaging, creative considerations, and positioning for brands.
·Develop an understanding of media channels and their purpose within the market ecosystem.
·Updating ad campaigns based on industry trends, and analyzing ad performance data
·Transform brainstorm notes into ideas, contributing to the development of applicable strategies.
·Supports workshops with excellent note taking and contact reports.
·Help outline execution plans based on approved strategies, providing incremental value through detailed planning and recommendations.
·Stay updated with basic tools, techniques, and practices in the field, incorporating new advancements into your daily work to enhance effectiveness.
·Help identify and understand client priorities, offering structured advice and incremental value to client projects in specific areas.
#LI-Hybrid #LI-CP1
The anticipated salary range for this position is $51,000 - $83,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
