12 Month FTC
About Us
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
The heartbeat of FT Live is our strong portfolio of event products and our ability to access, convene and engage the highest quality delegates and speakers. The Strategic Marketing Manager for the Climate, Commodities & Energy portfolio will expand our largest portfolios. They will find new target audiences, understand market and delegate needs, and build inbound and outbound marketing strategies based on this insight.
Outcomes
Success in this role will be defined by several dimensions:
Defining and implementing the overall marketing strategy for a portfolio of events with an objective to grow sponsorship and delegate revenue, engage existing and attract new audiences
Continuing to develop the portfolio, to ensure its outstanding position and ability to command premium sponsorship and delegate rates
Successfully deliver in-person and virtual registration, attendee and delegate revenue targets
Key Responsibilities
Strategic Planning:
Work with project teams to craft cross-channel marketing strategies to meet strategic objectives of individual events as well as the portfolio as a whole
Develop operational implementation plans, including meaningful achievements and marketing breakthroughs, for the portfolio and ensure timely completion.
Develop marketing budgets in line with plans and ensure budget trackers across the portfolio are kept up to date
Define messaging and comms strategy, specific to the portfolio and key customer personas and consistently lead with benefit-led messaging
Define partnership strategy for events with a very clear focus on quality over quantity
Execution:
Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour
Define and clearly communicate value proposition to customers
Deliver against delegate revenue and attendance targets and support the commercial team in meeting sponsorship targets
Collaborate with the Inbound team to build and implement a content marketing strategy. This strategy will distribute captivating digital content to customers and communities, encouraging engagement, acquisition, conversion, upselling, and advocacy.
Identify data gaps and design steps to close these across the portfolio
Responsible for each event’s digital presence and take primary responsibility for the front-end event microsites
Ownership of the marketing campaign execution
Analytics & Reporting:
Supervise performance of all marketing campaigns across the portfolio and recommend performance improvement tactics
Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
Required Skills / Experience
4+ years of B2B marketing experience, ideally within the events and/or media industry
Relationship Focus: Builds positive relationships (internal/external)
Analytical and questioning mentality
Very strong copywriting skills
Technology savvy. Able to quickly adopt and work with new technology solutions
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, [email protected] and a member of our team will be happy to help.
#LI-SM1
