Job Purpose
The Strategic Marketing Analyst is responsible for market insights and actionable intelligence for one of Weatherford’s three product segments – Drilling and Evaluation, Well Construction and Completions, or Production and Intervention. This role supports the Sales/Commercial function as well as Product Lines, Geozones, and leadership with a remit to provide market clarity to grow revenue, customer satisfaction and value, product line/offering development, operational effectiveness, and inform tactical and strategic decision making.
- Develops actionable market and strategic intelligence to support sustainable, profitable growth across the global business
- Well versed with key market and industry drivers such as commodity prices, macroeconomic data/indicators, geopolitical environments, activities of major operators, competitive/competitor intelligence, material and operational costs, emerging technologies and operating models, as well as broader energy transition themes and strategies
- Incorporates internal and external data to build insights and identify market and commercial opportunities and risks
- Assesses and integrates external macroeconomic, geopolitical, and market data sources (e.g., IHS, IEA, EIA, Rystad, Kimberlite, Spears, Enverus, etc.) and external ‘signals’ into a scenario-driven Weatherford market point of view to support tactical and strategic decision making, forecasting, and commercial opportunities (current and market white space) and risk
- Collects and analyzes relevant customer information (e.g., Capex, Operational activity across Geozones, purchasing and investment trends, voice of the customer (VoC), and other customer-driven insights
- Designs and executes robust, scenario-based market opportunity sizing (i.e., total available market (TAM) and the associated Weatherford available market (WAM) and collaborates with product line and Geozone leadership to develop risk/reward assessments and market penetration strategies
- Collaborates with and co-develops cohesive, aligned strategy development across corporate, functional, and product lines.
- Understands and leverages internal data sources and platforms (JDE, Salesforce, etc.) as inputs into analysis data and insights
- Supports Sales/Commercial and Marketing functions in relation to customer lists for campaigns, prioritization of target groups, target new clients and measurements of effectiveness of marketing campaigns
- Co-develops and internally promotes data tools, dashboards, and communication tools for key stakeholders that leverages the latest technologies and software, paired with user-centric design, insights, scenarios, and forecasts that provide market clarity and speed decision and action
- Responds promptly to management ad-hoc requests
- Demonstrates effective Safety leadership at all times to reinforce the organization’s commitment to safety performance
- Maintains the highest level of reliability around data analyses and can effectively communicate and justify methodologies and assumptions
Experience & Education
REQUIRED
- Bachelors degree in Marketing, Finance, Operations Management, or other business discipline.
- Have 5+ years experience in a similar role
PREFERRED
- MBA preferred
- Oil and gas, oilfield services, energy, or industrial manufacturing industry experience.
- Other applicable experience may also be considered.
Knowledge, Skills & Abilities
REQUIRED
- Systems-thinking mindset and ability to triangulate across multiple data sources and insights to develop a compelling Weatherford point of view
- Intellectual horsepower and curious, agile, growth-focused mindset
- Strong commercial acumen to tie insights to company results and impact
- Excellent communicator – both verbal and written – with effective storytelling and smart brevity
- Power user of Microsoft 365 suite – especially key scenario and data modelling tools (i.e., Excel)
- Strong work ethic, integrity, and accountability paired with commitment to quality at all levels
- Collaborator that values varied perspectives and inputs to enhance relevant, actionable insights and drive efficiency and productivity
PREFERRED
- Experience with data management and visualization tools (e.g., Alteryx, PowerBI, etc.)
- Prior experience in Strategic Marketing, Forecasting, Corporate Strategy, and/or Market Intelligence
