Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Our team spans multiple time zones, but real connection drives great work. We embrace remote flexibility, but twice a year, we come together—once as a company, once by department. These offsites aren’t just meetings; they’re key moments to collaborate, build trust, and strengthen the relationships that make us successful. Showing up every day matters.

What the Role Is

We are looking for a highly analytical Staff Media Revenue Analyst to join our Analytics team. In this role, you will support our rapidly growing advertising revenue business by shaping how we value and build our advertising products. You’ll perform key data analyses, provide actionable insights, and drive decision-making for long-term growth.

At Babylist, our product and strong user relationships make us valuable to brands looking to increase their awareness and sales. As a Staff Media Revenue Analyst, you’ll lead strategic initiatives, influence decisions, and help improve how we communicate impact to advertising partners. This role requires a blend of strategic analytics, advertising industry expertise, and strong stakeholder management skills. You will report to the Senior Manager, Marketing Analytics.

Who You Are

• An excellent analytical problem solver who is ambitious to drive tangible business impact and apply data to solve business problems 
• A great storyteller and communicator who has external-facing experience with brand partners and performance marketers and can build relationships seamlessly with a diverse set of senior stakeholders, approaching collaboration with a low ego and curiosity
• An influential analyst with strong business and strategic sense, who delights in shaping vague questions into well-defined analyses and data solutions that drive decision making
• A natural leader who loves to upskill their data community and has an established track record of driving team excellence and elevating junior peers
• You have 7-10 years of relevant work experience and a University degree in a STEM related field
• Mastery in advanced analytics techniques and statistical knowledge, with strong experience in SQL and Python and 10+ years of experience in marketing analytics

How You Will Make An Impact

• Partner with the Site Monetization Product team and executive stakeholders to translate questions into structured analyses to inform which ad products to scale or build as part of our product roadmap
• Analyze advertising performance data, registry data, and market data to identify trends, and surface them to the Partnerships team to support insightful presentations for advertisers and internal stakeholders, providing clear feedback on campaign impact
• Collaborate with partners to define Media Revenue & Site Monetization KPIs, using reporting and proactive communication to track and manage progress
• Own the design and project management of data product development to support your work (e.g. data models, reports, analyses), with a focus on ensuring the longevity of the insights you produce on the business, the product, and user trends
• Partner with the Data / Analytics Engineering team to develop attribution models that optimize the performance of ads products and ensure our partners have the best possible ROI
• Build and maintain self-serve dashboards to help stakeholders monitor the performance of brand spend on Babylist.
• Improve sales team and advertiser comprehension and adoption of measurement techniques through training and education
• Design and analyze A/B experiments to evaluate the impact of new ad products.
• Work with large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Media Sales team that will drive growth
• Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & engagement with our ads platform
• Proactively identify gaps and promote best practices within the Data Science & Analytics team, ensuring high delivery standards and execution
• Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
• Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision and a generous paid parental leave policy,
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is CAN $180,000.00 - $224,100.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance,flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

SMS Consent: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

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