Must have Skills : ,
Job Description : Responsibilities:
* Collaborate with clients and internal stakeholders to understand packaging requirements, including brand guidelines, product specifications, and target audience.
* Conceptualize and create packaging designs that align with clients'''''''' brand identities, product positioning, and marketing objectives.
* Develop 2D and 3D packaging mockups and prototypes to present design concepts effectively.
* Incorporate structural considerations, materials, and printing techniques to ensure functional and visually appealing packaging solutions.
* Select appropriate colors, typography, graphics, and imagery to enhance packaging aesthetics and convey brand messaging.
* Create dielines and artwork templates for production purposes, ensuring accuracy and adherence to printing guidelines.
* Stay updated on industry trends, emerging packaging technologies, and sustainable packaging practices.
* Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure packaging designs align with overall brand strategies and product requirements.
* Conduct market research and competitor analysis to identify packaging design trends and opportunities for differentiation.
* Manage multiple projects simultaneously, meet project deadlines, and maintain clear communication with clients and internal stakeholders.
Skills:
* Bachelor''''''''s degree in Graphic Design, Packaging Design, or a related field.
* Proven experience as a Packaging Designer, preferably within a toy packaging, design agency or consumer packaged goods industry.
* Strong portfolio showcasing a range of packaging design projects, demonstrating creativity, attention to detail, and understanding of brand aesthetics.
* Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
* Knowledge of packaging production processes, materials, and printing techniques.
* Familiarity with dielines, structural design, and artwork preparation for packaging production.
* Understanding of color theory, typography, and layout principles.
* Excellent communication and presentation skills, with the ability to effectively communicate design concepts and collaborate with stakeholders.
* Ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.
* Attention to detail and a commitment to delivering high-quality designs.
* Must be flexible, adaptable, innovative and self motivated.
