Sr. Web Growth Marketer

About the Role:

In this role, we’re looking for a web growth leader to own our web experiences with a focus on guiding developers and buyers to adopt Redpanda. You will own the performance, vision, and strategy for all Redpanda web properties. 

You Will: 

Web Experience Roadmap Lead:

• Define, align, and own the multi-year web experience roadmap outlining key initiatives like a unified information experience, growth conversion capabilities, developer experience modules, and lead generation data capture integrations
• Conduct research and analysis of modern web UX trends, competitor websites, and internal stakeholders to inform roadmap priorities
• Communicate and secure alignment on roadmap priorities with stakeholders including executives, product leaders, and marketing heads
• Own web experience deliverables and progress across agency and in-house resources

Website Performance Management:

• Align stakeholders around business revenue and userbase goals, define and monitor meaningful web KPIs that influence those goals across traffic, conversions, engagement, and journey indicators
• Provide regular reporting across primary web performance targets while highlighting above/below target rationale

Marketing Growth Alignment:

• Lead marketing web growth meetings and discussions to ensure project priorities, ownership, and deliverables are on track
• Identify growth opportunities for the website with marketing channels including social media, email, digital advertising, and community(Slack, Redpanda Masterclass+University)
• Identify product signup opportunities through user journey analysis in order to maximize Redpanda trial sign ups and adoption

Information Architecture Development:

• Develop a long term information architecture design through user research, interviews, competitive analysis, and internal stakeholders to help users learn, consider, and adopt Redpanda
• Design a clear information hierarchy that guides and educates a diverse set of personas(data engineers, app developers, data architects, data leadership)  
• Collaborate with product UX designers, doc writers, content developers, and web designers to translate the information architecture into a user-friendly and intuitive web experience

Experimentation and Optimization:

• Define a web experimentation framework to drive performance improvements
• Define test protocols for hypotheses based experiments based on historical data and business objectives
• Establish test guidelines for selecting the right testing methodologies like A/B testing, multivariate testing, and personalization experiments
• Outline best practices for data collection, analysis, and interpretation to ensure reliable and actionable insights.
• Develop a timeline for each experiment, outlining testing duration, data analysis schedule, and reporting deadlines.
• Regularly review and adjust the roadmap based on ongoing results, emerging trends, and new data insights 

Web Experience Reviews:

• Lead quarterly web experience reviews presenting performance against KPIs, key achievements, and upcoming initiatives
• Facilitate discussions with leaders across product, sales, and marketing to gather feedback, address concerns, and adjust roadmap initiatives
• Track and identify web investments based on roadmap and performance goals

U.S. base salary range for this role is $126,000 - $148,000 (CA, NY, WA) and $110,000 - $130,000 (other U.S. locations). . Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.