Sr Specialist, Marketing Operations

We’re looking for a Marketing Operations professional with extensive Salesforce experience to join the Marketing Operations team. This person will be responsible for managing all lead and campaign record processes and related integrations - constantly evaluating the business’ needs with consideration to the overall marketing strategy.

This individual will have demonstrated expertise in lead management processes across enterprise companies while working with cross functional stakeholders. They will have a bias towards proactively identifying lead routing issues prior to being alerted, have a detailed eye for lead data quality, and understand Salesforce campaign structure and attribution best practices, and

This team member will work closely with marketing, sales/sales enablement, and technical stakeholders to develop processes for a high growth marketing organization and should have exceptional problem-solving skills.

This role resides in Jersey City and reports to the Senior Director, Marketing Operations. This role is hybrid with 2 days in our headquarter office located in Jersey City, NJ.

Responsibilities

• Manage and maintain all lead management operations within the CRM (Salesforce).
• Monitor lead routing accuracy, key data points populating correctly, and ensuring lead recipients are following the prescribed processes.
• Work cross functionally with marketing and sales teams to understand, refine, and translate business needs into the necessary lead processes.
• Collaborate with sales ops and IT to make necessary changes in system setup and/or processes.
• Ensure data hygiene, segmentation, and proper lead data flow between applications – primarily focusing on the Eloqua to Salesforce integration.
• Maintain documentation on processes, configurations, and workflows for reference and training purposes.
• Identify and resolve technical issues proactively, including system errors, deliverability problems, and data discrepancies.
• Partner closely with sales/sales enablement to ensure lead to opportunity prescribed processes are followed by all teams.
• Consistently analyze all milestones of the lead workflow process to recommend improvements to process or system setup.
• Advocate to stakeholders to receive the necessary sign off and buy-in for processes or system changes.
• Assist with new and existing Martech evaluation, integration, and implementation/adoption.
• Help educate team members and stake holders on Salesforce lead and campaign best practices.
• Salesforce SME for marketing.

• 4+ years of working experience with Salesforce.com – admin experience or certification preferred.
• 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.
• Experience building both executive level and operational reporting and dashboards in Salesforce.
• Highly experienced rolling out new lead management processes or scaling and improving existing processes with demonstrated success metrics.
• Experience in advanced lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization.
• Excellent communication and interpersonal skills, with the ability to engage with senior leadership and key stakeholders.
• Strong understanding of sales and marketing process best practices and associated metrics.
• Extensive understanding of Salesforce Campaign hierarchies and basic campaign attribution methodologies.
• Experience project managing initiatives that span multiple teams and systems.

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed and motivated; demonstrates endurance

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/ 

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