Sr. Specialist, Experiential Marketing

About the Role

The Sr. Specialist, Experiential Marketing exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk. The position is based in New York (Jersey City, NJ) and reports to the Team Lead, Experiential Marketing.  

The individual should have experience in marketing experiences, whether event planning, event execution, project management, data-driven event analytics or executive communications. They will be responsible for building strong relationships with a diverse group of leaders and key stakeholders within Marketing, Sales, Facilities, Human Resources, and business teams. S/he should have strong people skills and attention to detail, be well organized, and able to manage multiple projects simultaneously. This role will deploy best practices in marketing and leadership, and collaborate with a team of highly-engaged, high-performing marketers.

Overall Responsibilities:

• Implement new and/or refresh marketing experiences, partnering and working closely with stakeholders to achieve data driven outcomes (examples include sponsorship strategy, exhibit booth demo strategy, event email campaign strategy, attendee journey, etc.)
• Provide stakeholders the balance of vision and tactics to help them meet their target audience objectives
• Plan (with strong project management skills), deliver and analyze experiential marketing efforts
• Promote and ensure best practices and maintenance of experiential marketing efforts
• Provide leadership in defining, documenting and communicating key marketing experiential processes, continually working to simplify systems and processes
• Work with the analytics team to create experiential marketing dashboards and reporting for campaign effectiveness and ROI, pipeline contribution, and overall business performance
• Deliver an enterprise-wide global events calendar including industry, owned and sponsorship events
• Articulate the role and goal of digital and in-person experiences
• Ability to deliver and drive process improvements that improve event efficiency and quality

• Bachelor’s degree in Marketing or related areas or equivalent work experience
  • 3+ years’ experience in a Marketing role or similar position
  • Experience in B2B – experience in software, high-tech, or performance marketing a plus
• Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
• Strong project management skills: prioritization, planning, and organizational skills
• Ability to drive results, lead cross-functional teams, influence others and foster positive collaboration
• Strong written and verbal communication skills; ability to effectively communicate with a diverse group of senior business leaders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
• Strong attention to detail, organizational, analytical skills
• Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs
• Skills
  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance
     

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For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/ 

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