As a Senior Product Owner at Amar Bank, you will lead the charge in developing strategies to enhance customer engagement and retention. You will over see the design implementation, and optimization of retention - focused products and features, driving business growth and improving customer life time value. This role requires a keen understanding of digital banking trends, consumer behavior, and the ability to leverage data - driven insights for impactful product enhancements.
Responsibilities:
- Develop and implement retention strategies to increase active user engagement and improve overall customer loyalty across Amar Bank’s digital banking offerings.
- Collaborate with cross-functional teams (Product Design, Research, Data, Engineering, Marketing, Compliance, and Business) to design, execute, and optimize retention-focused initiatives, including loyalty programs, rewards systems, and personalized experiences.
- Leverage customer insights, market research, and user behavior data to inform the product roadmap and prioritize retention-focused features.
- Define, track, and analyze key metrics related to customer retention, churn, and engagement, using these insights to drive continuous product improvement.
- Develop and execute A/B tests and other experiments to validate retention strategies, working closely with data science and analytics teams to ensure statistically significant results.
- Present retention metrics and insights to senior leadership, recommending strategies to enhance customer retention and meet Amar Bank’s growth objectives.
- Stay updated with industry trends, competitor activities, and innovations in digital banking to ensure Amar Bank’s retention strategies are competitive and impactful.
Requirements:
- 5+ years of experience in product management, with a focus on customer retention, preferably within the financial services or digital banking industry.
- Proven experience in leading customer retention strategies that demonstrate measurable success in reducing churn and increasing engagement.
- Strong analytical skills, with proficiency in data-driven decision-making, A/B testing, and customer segmentation analysis.
- Solid understanding of digital banking products, customer lifecycle, and market trends related to customer engagement and retention.
- Excellent project management skills, with the ability to juggle multiple projects and collaborate effectively across teams.
- Strong communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical stakeholders.
