Sr. Product Marketing Manager
We are seeking a highly motivated and experienced individual to join Lightmatter as a Sr. Product Marketing Manager for outbound marketing, event planning, social media, and press releases. In this critical role, you will be an integral part of the Lightmatter Product team and help launch products to market, create messaging/collateral, and lead conference and event planning to meet our key business objectives. You will be a key player and work across functional teams to support the success of the Go-To-Market strategy.
You will also facilitate communication with journalists and other thought leaders, create communications materials and campaigns, engage in face-to-face meetings with industry thought leaders and other opinion formers, and develop print and web-based material supporting these campaigns. We're looking for great communicators who can understand complex technology and explain it in person and also via well-written, simple blog posts, FAQs, video scripts, and more.
Key responsibilities:
- Develop and execute a comprehensive marketing strategy to create impactful campaigns, events and initiatives and drive brand awareness
- Define marketing and launch plans that include messaging, positioning, and differentiation and lead the implementation of the plan
- Lead in planning and execution of industry trade shows Responsible for researching events and working with the creative team for design and development of branded materials and collateral. Additional responsibilities include project management, schedule, and budget management
- Develop PR campaigns and media relations strategies
- Author and direct the building of polished marketing content, including case studies, whitepapers, presentations, blogs, and web pages
- Develop and implement comprehensive social media strategies
- Oversee the design and execution of social media campaigns
- Track media coverage and stay up-to-date with the latest social media best practices
- Plan for technical content for blogs, white papers, briefs, webinars, videos, and presentations
- Edit and update promotional material and publications (brochures, videos, social media posts, PR etc.)
Requirements
- Bachelor's degree in Engineering with 10+ years of experience in the semiconductor industry
- 5+ years of experience in Marketing Communications, Technology Product Marketing, and Event Planning
- Proven track record of developing and executing a successful marketing plan
- Creative thinker with strong communication and interpersonal skills, with the ability to build and maintain strong relationships with internal and external partners
- Stellar writing skills and experience creating long- and short-form content for B2B marketing channels
- Relationships and experience with business and industry media outlets
- Ability to translate complex concepts into simple and compelling communications
- Solid experience with social media, including blogs, LinkedIn, X, etc.
- Experience with SEO, social media, and metrics data analysis for optimization
- Grasp of brand development and ability to develop, write, and implement strategic, integrated communications and marketing plans to promote brand
- Ability to develop KPIs, goals, and benchmarks to drive the performance of campaigns and projects
- Outstanding teamwork, communication, and organizational skills
- Self-motivated, creative, high energy, resourceful, and strong attention to detail
Preferred Qualifications:
- Experience with optical/silicon photonic products and technology is a plus
Benefits
- Comprehensive Health Care Plan (Medical, Dental & Vision)
- 401k matching
- Life Insurance (Basic, Voluntary & AD&D)
- Generous Time Off (Vacation, Sick & Public Holidays)
- Paid Family Leave
- Short Term & Long Term Disability
- Training & Development
- Flexible, hybrid workplace model
- Stock Option Plan
We offer competitive compensation. The base salary range for this role, including all US locations, is $205,000-$255,000. Your base salary will be determined based on location, experience, educational background, and market data.
Lightmatter recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.
