At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned
Position Overview:
The Senior Product Marketing Manager is a strategic leader responsible for driving the go-to-market (GTM) strategy, product positioning, brand management, and customer engagement initiatives for the company’s product portfolio, with a strong emphasis on eCommerce. This role bridges the gap between product development, marketing, sales, and customer success to ensure products meet market demands, are positioned competitively, and resonate with target audiences while maintaining consistent brand identity across all channels, particularly in the digital commerce space.
What You'll Do
- Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for new products, features, and updates, ensuring alignment with broader business objectives.
- Product Positioning & Messaging: Craft compelling product narratives that clearly communicate value propositions, differentiators, and key benefits to target audiences across different channels and buyer personas.
- Brand Management: Ensure that all product marketing efforts align with the overall brand strategy, maintaining consistency in tone, messaging, and visual identity. Help shape and evolve the brand by positioning products in ways that strengthen brand equity and market perception.
- eCommerce Experience: Leverage expertise in eCommerce to optimize digital marketing strategies, working with cross-functional teams to enhance product visibility, conversion rates, and customer experiences across online channels. This includes SEO optimization, product page enhancements, and improving customer reviews and ratings.
- Market Research & Analysis: Conduct thorough market research to understand customer needs, industry trends, competitive landscapes, and emerging eCommerce opportunities. Use insights to shape product roadmaps, refine digital marketing strategies, and enhance product visibility on eCommerce platforms.
- Cross-Functional Collaboration: Work closely with product management, engineering, sales, and customer success teams to align product development with market needs and ensure consistent messaging and brand representation throughout the customer journey.
- Sales Enablement: Equip the sales team with the tools, training, and content necessary to communicate product value effectively. This includes creating sales decks, case studies, competitive analyses, and objection handling guides, all consistent with the overall brand voice.
- Campaign Management: Partner with the marketing team to design and execute integrated marketing campaigns that drive product awareness, lead generation, and customer retention, ensuring brand integrity across all customer touchpoints.
- Performance Tracking & Optimization: Monitor the performance of product marketing initiatives through metrics such as conversion rates, online sales, product adoption, market share, brand perception, and customer feedback in eCommerce settings. Use data-driven insights to refine strategies for product and brand success in digital commerce.
What You'll Need to Succeed
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of experience in product marketing, brand management, and eCommerce, with a proven track record of leading successful GTM strategies in a digital or eCommerce environment.
- Strong understanding of eCommerce platforms, digital marketing strategies, market research, positioning, and messaging principles.
- Experience optimizing product visibility, sales performance, and customer experience with Shopify direct-to-consumer channel.
- Excellent communication, storytelling, and presentation skills, with an ability to build and protect brand integrity across digital channels.
- Ability to collaborate with cross-functional teams and influence decision-making in both traditional and digital commerce environments.
- Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
