Product is at the core of Nielsen’s business. Our team of product managers come from diverse disciplines and they drive innovation, new product ideation, experimental design and testing, complex analysis and delivery of data insights around the world.
We support all International Media clients and are located where our clients are.
We are looking for a skilled professional to join the Product team for our Marketing Mix Business.
In this role, you will work with the Pillar Lead for Applications and drive research, analysis, design, development, release and maintenance of Marketing Mix`s modern suite of Applications.
Responsibilities
- You will be a full-spectrum applications product manager that will contribute to the planning, research, analysis, design, development, release, and maintenance of application-based products and features
- You will be part of the applications team and interface directly with consumers of the application products and services to envision how applications can make processes more efficient and people more effective
- You will work closely with applications engineers and other engineering teams using agile methodologies
- You will define, organize and manage epics/stories from inception to deployment
- You will coordinate roadmap objectives and initiatives that align with business needs and vision
- You will define product success criteria and KPIs, support execution across
- multiple product teams, guide, monitor success and drive transparency into
- business outcomes and progress related to the overall product strategy
- Manage the strategy, and execution of major initiatives for the applications
- product
- Discuss with business users, write requirements, drive solutioning with
- engineering through brainstorm sessions and mockups
- Build and prioritize the backlog for your team from epics to stories using Jira
- Manage the execution of your backlog, collaborating with our Business teams,
- Design, Engineering, and QA
- Write functional documentation of the platform
- Hold agile rituals with the team including backlog grooming and sprint planning sessions
- Advocate for your product area by providing regular demos of new features and creating relevant marketing/training communications for users
- Contribute to Scrum facilitation: sprint burndowns, project scoping, prioritization, contribute to daily standup and ceremony facilitation
- Drive product launch and roll-out plans
Qualifications
- 5+ years in Technical Product Management with a focus on Applications
- 2+ years of focus on SaaS platforms, data analytics, or reporting tools
- 1+ year of Agile / Scrum experience is an advantage
- 1+ year of Marketing Mix experience is an advantage
- Strong technical acumen and familiarity with the Applications Life cycle is crucial to your success in this role
- Proven track record of successfully launching and managing complex software products
- Strong understanding of data visualization, dashboard design principles, and data-driven decision making processes
- Excellent analytical, problem-solving, and critical-thinking skills
- Exceptional communication and interpersonal skills, with the ability to work effectively with diverse and geographically dispersed teams
- Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment
- Demonstrated ability to lead cross-functional teams to drive product initiatives from concept to completion
- Experience with data analytics tools (e.g. Tableau, PowerBI, Qlik, DOMO)
- Knowledge of user experience design principles and best practices
