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Responsibilities:
Strategic Planning and Execution:
Lead the development and implementation of new paid marketing testing initiatives.
Explore all offerings with current partners to identify opportunities for optimization and improvement.
Evaluate new platforms and partnerships to expand our content marketing reach and effectiveness.
Project Management:
Act as the primary point of contact for all testing initiatives and improvement projects.
Coordinate internal and external resources to execute testing efforts effectively.
Develop project plans, set timelines, and ensure milestones are met.
Testing and Optimization:
Design and oversee A/B testing and multivariate testing initiatives to improve campaign performance.
Analyze data and insights to identify trends, opportunities, and areas for optimization.
Collaborate with content marketing analysts to implement changes based on test results to continuously improve campaign performance.
Collaboration and Communication:
Collaborate closely with cross-functional teams including creative services, editorial, business intelligence, legal, and media technology.
Communicate findings, insights, and recommendations to stakeholders at all levels.
Assist in fostering a culture of experimentation and innovation within the content marketing team.
Continuous Learning and Development:
Stay abreast of industry trends, best practices, and emerging technologies in paid marketing and digital advertising.
Share knowledge and insights with the team to drive continuous improvement.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience (5-7 years) in paid marketing and digital advertising.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Self-starter with a proactive and innovative mindset.
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Experience with healthcare or publishing industries is a plus.
