Meztal is seeking a Senior Marketing Specialist with strong hands-on experience in Web Development to join our dynamic team in Guadalajara. This role is highly technical and execution-focused, requiring direct involvement in coding, email marketing, and UX design, with minimal emphasis on high-level strategy. The ideal candidate has a background in agency work, ideally with U.S.-based clients, and is fluent in English to collaborate effectively with international teams.
Key Responsibilities:
- Web Development: Actively design, develop, and maintain engaging, responsive websites that meet brand standards. Hands-on coding and optimization for usability and accessibility across devices are essential.
- Email Development: Build, test, and troubleshoot responsive email templates using HTML/CSS. Execute email campaigns directly, focusing on customer engagement and retention.
- UX Design: Apply UX/UI best practices to directly enhance website usability and drive conversions. This involves hands-on design and implementation work to ensure an optimal user experience.
- SEO and Analytics: Conduct detailed SEO audits and implement SEO tactics yourself to improve search engine rankings and increase organic traffic. Actively monitor and analyze website performance data.
- CRM and Automation: Use CRM tools (e.g., Salesforce, HubSpot) directly for lead generation and managing marketing campaigns, making data-driven adjustments for effective targeting.
Preferred Skills (Plus):
- Proficiency with CRM tools (e.g., Salesforce, HubSpot).
- Knowledge of cybersecurity best practices for secure web development.
- Advanced, hands-on skills in SEO strategy and implementation.
- Experience with UX research methodologies and tools.
Requirements
- Bachelor’s degree in Marketing, Web Development, Computer Science, or related field.
- 5+ years of experience in web development or digital marketing, ideally within a marketing agency.
- Proficiency in HTML, CSS, JavaScript and experience with email marketing.
- Strong understanding of UX/UI design principles and website optimization.
- Fluency in English, with excellent verbal and written communication skills.
Benefits
Awesome Benefits for Our Team!
- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
- Dental Insurance: Always smile with confidence!
- Life Insurance: (Death and MXN Disability)
- Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
- MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
