Team Summary
Our marketing team is dedicated to driving Visa's brand and business growth by developing and executing innovative marketing strategies. We work collaboratively with various departments, including product, sales, and data analytics, VCA to ensure our marketing initiatives are aligned with Visa’s strategic goals. Our team plays a crucial role in enhancing Visa's market presence, building strong client relationships, and delivering exceptional value to our stakeholders.
As part of Visa’s global marketing organization, we are at the forefront of marketing innovation, leveraging data-driven insights and cutting-edge technologies to create impactful campaigns. Our efforts directly contribute to Visa’s reputation as a leading payments technology company, enabling businesses and economies to thrive in an increasingly digital world.
What a Sr. Marketing Services Manager does at Visa:
As the Senior Marketing Services Manager for Visa Korea Marketing, you will be responsible for developing integrated marketing and communications strategies based on consumer, client, and market insights that leverage Visa’s rich heritage of innovation, unique portfolio of assets, and position as a leading payments technology company.
Reporting to the Head of Korea Marketing, you will collaborate with the strategy, consumer marketing, VCA and client, media & data marketing teams in hub to lead Korea’s client marketing transition into a comprehensive, digital-first approach for both Visa and our clients.
You will work on cross-functional projects with our sales, product, merchant, and VCA teams, focusing on new products, mobile payments, fintech, retailers, platforms, and neo-banks. You will develop new strategies for Visa and our clients, consulting them on how to utilize marketing capabilities to grow their businesses. You will have a deep understanding of the payment landscape and how our payment solutions enable individuals, businesses, and economies to thrive. Additionally, you will ensure seamless collaboration across the broader marketing team and other functional teams in Korea, the AP Hub, and globally to bring innovation to market.
This is a diverse role for a leader who is passionate about optimizing marketing, becoming an expert in a wide range of business areas, and leading clients to a successful future.
Responsibilities:
Develop new client marketing strategies for Visa, clients, and partners.
Support the Head of Marketing in developing the Annual Operating Plan and client account plans.
Evaluate the effectiveness and efficiency of executed programs, optimizing performance based on results including selecting KPIs.
Consult with our teams and clients such as merchants, issuers, acquirers, and partners on best practices in digital marketing, with an emphasis on increasing profitability.
Collaborate closely with other teams across Visa, both inside and outside of Korea, on ongoing and new projects.
Analyze data on the digital landscape, payment industry, regulations, consumer trends, client businesses, and competition to inform Visa and client strategies.
Provide market, product, and industry insights to clients.
Lead and develop responses to requests for proposals, including direction and ideation for digital and product marketing strategies.
Establish relationships with agencies such as creative, digital, media, and PR for various projects, ranging from consumer-facing to business-facing.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
• 10+ years of experience in consultancy and/or client-side roles, with a focus on strategy, planning, and executing marketing campaigns, particularly in digital and product solutions.
• Superior analytical and problem-solving skills clear namely data-driven, detail-oriented with a sensitivity to design and messaging.
• Creative thinker, self-motivated, and results-oriented individual with the ability to manage multiple priorities concurrently.
• Ability to quickly understand new products, industries, and business concepts, including technical aspects.
• Ability to think from the client’s perspective, understand the big picture, and offer solutions that address their pain points.
• Experience managing and organizing agency partners, third-party vendors, and events.
• Ability to plan, manage, and execute high-quality, holistic product marketing campaigns end-to-end.
• High proficiency in PowerPoint, Word, and Excel, comfortable managing spreadsheets, devising Excel formulas, performing data analysis, and creating PowerPoint presentations.
• Strong written and verbal communication skills, including the ability to present with confidence and impact.
• Strong team orientation: collaborative, diplomatic, flexible, and able to work effectively in a matrixed organization.
• Ability to make swift, timely decisions with limited information, even during high-pressure situations.
• Native Korean speaker fluent in English.
Additional Preferred Qualifications:
• Experience working in a consulting firm or strategy role in a marketing agency.
• Experience working with ad technology platforms.
• Experience working with financial institutions.
• Experience working with fast-paced fintechs.
• Experience responding to requests for proposals/tenders for a variety of projects.
• Understanding of the sales funnel.
• Deep understanding of the payment landscape.
• Deep understanding of merchant businesses, including platforms and retailers.
• Deep understanding of issuer and acquirer businesses and how they work.
• Background working with recognized brands.
• Experience bringing new products and solutions to market.
• Capable of engaging customers and partners at senior levels.
