Sr. Marketing & Media Manager

We are seeking a Senior Manager to lead our omni channel media campaigns and strategy in Central America & Caribbean region to drive business results and innovation and performance. The role will be responsible for leading all omni-channel media, strategy, planning, execution, optimization and reporting. This person will also be responsible for digital excellence, ensuring all digital channels are activated with the best practices and guidelines. The position reports to Latin America Director of Media based in Miami. The main stakeholders of this role will be the marketing team in Central America and the Caribbean, divided in consumer and client marketing. 

This person will partner with marketing, business leads and agencies, driving high visibility media plans. The role offers a strong intersection of media and digital evangelist for the region as well as media expert, ensuring all plans are built and activated using the most efficiency and successful channels, partners and formats. This person needs to be able to lead measurement conversation, understanding the media funnel for business and for brand metrics. The role also requires passion for creating capabilities and developing the Visa Team on the newest and more effective media strategies, business acumen and strong communication and leadership skills.

Specific Requirements:

• Lead omni channel media campaigns for Visa direct campaigns and joint campaigns for our clients (banks, merchants, fin-techs). From strategy to results, with strong performance mind set. 

• Be the point of contact for the media agency

• Understand and lead conversations and strategy around the ever-moving scenario of media recommendation.

• Strong media optimization mindset

• Strong accountability for the success of the plans and full activation in all channels

• Collaborate with agencies to design social conversation, own channels updates

• Responsible for all media legal approvals and data privacy for the plans

• Be digital evangelist for the region and stay abreast of key media and digital trends.

• Create and deploy a Media/Digital Center of Excellence to support local marketing teams to excel in new ways of marketing including media, content and digital best practices, training, guidance, Global deployments

• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.

• Define and reinforce media quality standards for brand safety, viewability, verification and fraud reduction

• Work with multiple stakeholders, marketing leads, clients, regional and global teams

• Daily execution of the campaigns in partnership with the performance team for media optimization and A/B testing

• Deploy innovation projects and test different publishers and new partners/technologies

• Work in partnership with the marketing team to deploy brilliant content leveraged to each channel (offline, digital, social)

• Partner with cross functional teams, agency and media partners to drive seamless execution

• Strong communication skills to brief agency partners, media publishers and network partners to develop effective media plans and breakthrough programs

• Partner with Analytics team to define clear campaign goals and with the performance team to execute media accordingly.

• Manage multiple work streams, drive flawless execution and have a passion for testing & learning.

• Drive innovation and optimization across media ecosystem in service of helping to evolve Visa’s go-to-market approach.

• Collaborates with internal Marketing/IT/Product and external agency functions on the development and implementation of marketing tools.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• 8+ years of marketing/agency/media/digital experience, with planning expertise across the entire campaign ecosystem (from brief, to planning, media sufficiency, media split, channel planning, media execution including OTV, cable, digital, different DSPs and programmatic, PMPs, SEO, social media, format best practices, agency/client relationship, deals negotiation and performance)
• 5+ years of experience leading digital campaigns at a digital agency or in the industry at a highly digital and consumer centric company
• In-depth knowledge marketing campaign planning & execution, agency briefing/de-briefings, being comfortable at analyzing campaign ideas, media planning, digital plans (programmatic, social & search buying and optimization), assets and owned channels tagging,
• In-depth knowledge of digital media & content latest best practice including best publishers, formats, execution
• Understand how media impacts a consumer decision journey (from awareness, consideration, conversion, advocacy)
• Experience working closely with major publishers such as Facebook, Google, Twitter, TV networks, Cable networks
• Deep understanding of programmatic buying and media technology platforms.
• Feels comfortable discussing and leading conversations and decisions around media technologies, like ad serving, DMPs, CDPs, Ad quality tools, etc
• Good understanding of performance digital marketing and full-funnel execution
• Experience content optimization (DCO)
• Excellent communication skills to work at different levels of the organization, across the region, with global teams, agencies and partners.
• Fluency in Spanish and English.
• Experience in credit card, payment or banking industry a plus.
• Strong collaborative skills who can pivot between strategy, creative and internal marketing teams with ease and speed
• Flexible, positive and resilient professional as demonstrated by adaptability, professional maturity and ability to manage by influence.
• Entrepreneurial spirit, hands on, ability to self-manage.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 127,400.00 to 184,900.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.