Primary Function of Position
This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for General Surgery. You will have a particular focus on Benign General Surgery procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force Bipolar etc.).
This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US General Surgery business. The individual will be expected to establish strong relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.
Essential Job Duties
- Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery.
- Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
- Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
- Assimilate General Surgery market trends and their potential implications to current and future work/projects. Understand competition and develop competitive differentiation.
- Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
- Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
- Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
- Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
- Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
- Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
- Lead cross-functional teams to deliver high value marketing projects and programs.
- Deliver impactful presentations to senior and executive Intuitive leadership.
- Be a market expert in the area of General Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area.
- Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.
Required Skills and Experience
- Minimum 12 plus years of marketing and/or sales experience in a therapeutic medical device company preferred.
- A proven record of achievement and leadership.
- Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
- Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
- Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
- Bachelor degree required, MBA or Masters degree preferred.
- Must be well versed in MS Office Suite.
- Commitment:
- Must be available to work full-time hours.
- Ability to travel 35%; up to 50% if remote.
Required Education and Training
- Minimum Bachelor degree required, MBA or Masters degree preferred.
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Employment Opportunity / Affirmative Action Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
EEO and AA Policy
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target salary ranges are listed.
