Sr. Marketing Campaign Manager

LinkSquares is the leading contract lifecycle management company in the legal industry, named a Strong Performer in The Forrester Wave™: Contract Lifecycle Management (CLM). 

Businesses run on contracts—they drive revenue, manage obligations, enable financing, and support reporting activities. Our AI-powered CLM SaaS product suite delivers end-to-end solutions trusted by some of the world’s most respected organizations, including DraftKings, Wayfair, TIME, and the Boston Celtics. We are proud to support our customers in achieving their goals, and remain dedicated to delivering value and innovation to meet their needs.

We ranked #174 on Deloitte’s Fastest-Growing Companies in North America, named “Contract Management Solution Provider Of The Year” by LegalTech Breakthrough Awards, and were proudly featured at #707 on the 2024 Inc. 5000 list of America's fastest-growing private companies.

At LinkSquares, our AI-powered, end-to-end contract management and analytics platform takes the manual, time-consuming, tedious tasks out of the contracting process. With LinkSquares, legal, finance, HR, and procurement teams save time, cut costs, and improve business outcomes. We are a 200+ person company headquartered in downtown Boston.

As the Sr. Marketing Campaign Manager, you will plan, develop, execute and manage marketing campaigns that drive demand and pipeline to support our business growth. 

You will work closely with Demand Generation, Brand/Communications, SDR and Sales team members to create integrated marketing campaigns with various tactics and promotional channels including content, email, webinars, events and more. You will work on campaign strategy, execution, analysis, and optimization. This role is within the Demand Generation team and reports directly to the Vice President, Demand Generation.

Responsibilities:

• Collaborate with marketing, sales and SDR team members to develop and plan campaigns via campaign briefs, tactics and content requirements
• Perform marketing database segmentation and organization for marketing email execution and collaborate with Marketing Operations to optimize campaign reach
• Support cross-functional marketing initiatives with landing pages, emails, landing page creation, workflows, etc. as needed
• Develop and manage lead nurturing campaigns to move prospects through the funnel and increase conversion rates.
• Create emails in HubSpot for pre- and post- event (both virtual and in-person) promotion - from operational setup to copywriting
• Build landing pages in Contentful for converting prospects into qualified leads
• Develop and maintain metrics to measure campaign effectiveness, including lead quality, pipeline contribution, and ROI. Continuously optimize tactics and digital channels to improve performance and increase effectiveness
• Maintain the marketing calendar, campaign KPIs and metrics, and strategic planning documents
• Enable SDR and Sales team members to successfully follow up on campaigns via documentation, in-person training, and internal communication

What you bring to LinkSquares

• Experience owning the campaign strategy at a B2B company targeting Director, VP and C-level executives
• Very strong understanding of the B2B sales cycle, the buyer’s journey, and how to prioritize your decision-making based on pipeline and revenue impact
• Hands-on HubSpot experience (experience with Contentful CMS is a plus)
• A data-driven approach to demand generation, with a strong understanding of how to test variables in your campaigns and identify winning tactics
• You are self-motivated, highly organized, and possesses strong execution and communication skills in a fast-paced environment
• Additional experience with Salesforce, ZoomInfo, ABM platforms (6Sense is a plus), and generative

About LinkSquares

Founded in 2015 with headquarters in Boston, we offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, unlimited vacation, paid parental leave and more. Learn more here: https://linksquares.com/careers/ 

For legal teams needing to move their business forward faster, LinkSquares provides a contracting platform for writing better contracts, analyzing what’s in existing contracts, and working better with their team. It differs from other tools on the market with its powerful AI insights, speed to providing tangible results, and ability to help the entire company collaborate better. LinkSquares saves companies hundreds of hours and thousands of dollars by eliminating manual contract processes and reducing the need for outside counsel. For more information, visit https://linksquares.com/.

LinkSquares is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.