At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our mission is to amplify that potential by developing intuitive products that simplify learning, foster meaningful relationships, and inspire individuals to advance in their education and careers. We achieve this by providing smart, creative, and passionate individuals the opportunity to build exceptional solutions.
That's where you come in.
As the Senior Manager of Field Marketing Operations, you will be the strategic partner and point person for our Marketing field teams, guiding the lead process, systems, and business intelligence strategy and execution across four teams of our Marketing organization: Events, International Marketing, NORAM HE and Professional Learning, and NORAM K12.
In addition to streamlining Marketing field operations, you'll maintain a business-development perspective, identify growth opportunities and collaborate cross-functionally to drive innovation across the organization. To do this you'll work closely with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams to develop scalable solutions, impact organizational metrics, and ensure alignment with our Go-to-Market strategy.
Responsibilities:
- Leadership & Team Development:
- Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals.
- Foster a culture of growth and innovation across the Marketing Operations team.
- Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance.
- Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners.
- Collaboration & Stakeholder Management:
- Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs.
- Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team.
- Maintaining strong relationships with senior stakeholders for cohesive execution of Marketing strategies.
- Partnering with teams for goal setting and performance tracking.
- Operational Management:
- Oversee strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs.
- In partnership with the Marketing Systems team, oversee internal tools for marketing system & process monitoring and prospect & customer communication.
- Data Analytics, Forecasting & Performance Tracking:
- Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal.
- Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions.
- Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence.
- Collaboration & Stakeholder Management:
- Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs.
- Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team.
- Maintaining strong relationships with senior stakeholders for cohesive execution of Marketing strategies.
- Partnering with teams for goal setting and performance tracking.
- Operational Management:
- Oversee strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs.
- In partnership with the Marketing Systems team, oversee internal tools for marketing system & process monitoring and prospect & customer communication.
- Data Analytics, Forecasting & Performance Tracking:
- Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal.
- Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions.
- Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence.
Job Requirements:
- 1. Experience & Qualifications
- Minimum of 5 years as a Marketing Operations Manager or similar Operations role.
- Experience in Marketing preferred.
- Proven expertise in Marketing operations, business analysis, and program management.
- Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.).
- Experience implementing and iterating upon Marketing tools and platforms.
- 2. Leadership & Collaboration
- Extensive experience driving a roadmap cross-functionally.
- Strong passion for driving growth through technology, process, and innovation.
- Proven ability to manage relationships with senior and executive stakeholders.
- Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth.
- 3. Marketing Knowledge
- Strong understanding of marketing methodologies and best practices.
- Strong understanding of marketing operations methodologies and best practices.
- 4. Project & Program Management
- Ability to manage complex projects and execute marketing initiatives.
- Experience in programmatic execution and program management.
- 5. Communication & Interpersonal Skills
- Strong communication skills.
- Proven experience in presenting reports and data insights.
- Outstanding networking and relationship management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proven ability to partner across departments and functions.
- 6. Problem-Solving & Adaptability
- Excellent problem-solving skills.
- Ability to proactively address challenges and adapt in a fast-paced environment.
- Commitment to continuous improvement and innovation in processes and marketing practices.
Get in on all the awesome at Instructure:
- Competitive salary, and 401k.
- Medical, dental, disability, and life insurance.
- HSA program, vision, voluntary life, and AD&D.
- Tuition reimbursement.
- Paid time off, 11 paid holidays, and flexible work schedules.
- LifeStyle Spending Account.
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
