Get to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Note: Please include an English version of your resume with your application
Get to know the role
- Job Title: Sr. Manager, Marketing – LATAM
- Job Summary: The Sr. Manager, Marketing – LATAM is a newly created position tasked with accelerating the growth of the Pokémon business in Latin America. This position will own development of marketing strategy and execution of integrated marketing campaigns supporting Pokémon’s products and experiences in Latin America. This role will work closely with cross-functional marketing and business partners to establish marketing goals, category messaging, and go-to-market plans that help acheive long-term business goals. Over time, this role will evolve into a People Manager position responsible for managing a marketing team focused on the Latin American region. This position is based in Mexico City, and will report to the Sr. Director, Marketing, Americas and Oceania who is based in Seattle, WA, USA.
- FLSA Classification (US Only): Exempt
- People Manager: Yes
What you’ll do
- Working within a “Think Global, Act Local” context, partner with Product Marketing and Channel Marketing teams across our regional offices to develop go-to-market plans tailored specifically to meet TPCi’s expanding business objectives in Latin America. Focus on priority products (Pokémon TCG, Pokémon GO) and priority countries (Mexico and Brazil) while maintaining a wholistic view of TPCi’s marketing efforts in the region.
- Prepare marketing campaign performance reports, tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success.
- Partner with PR, Influencer, Social Media, Retail, Events and Digital Marketing teams to execute integrated marketing campaigns supporting key products and initiatives.
- Review marketing materials and creative assets, including materials created both in-house and by agency creative partners.
- Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders.
- Work with external Media Planning agency partners to develop and review campaign advertising plans.
- Stay current on industry trends and consumer research, using this knowledge to inform marketing strategy and tactics.
- Build and manage relationships with product managers, leadership stakeholders, integrated marketing team and external stakeholders, including international partners.
What you’ll bring
- Ten (10) years of related professional experience, including at least five (5) years in a Product Marketing Manager or similar agency role. Experience executing marketing programs in Latin America, specifically in Mexico and Brazil.
- Four (4) years of people management experience and proven success in managing a team of diverse skill sets and experience.
- Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
- Experience marketing in the entertainment industry preferred.
- Experience managing development of 360 marketing programs utilizing a paid-earned-owned framework.
- Experience leading cross-functional marketing teams to execute marketing campaigns, particularly social media and digital marketing teams.
- Experience working with agencies and external partners to execute marketing initiatives.
- Understanding of Paid Media platforms and best practices.
- Familiarity with audience segmentation data and utilizing it to drive decisions and content direction. Experience working with the Circana platform is a plus.
- Demonstrated program management skills to support the creation and implementation of hype, launch, and sustainment marketing activities.
- Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development and live events
- Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
- Organized and process-oriented with proven ability to manage multiple projects at once.
- While passion for the Pokémon brand is a plus, it is not required. However, a willingness to build a knowledge of, and a passion for, the Pokémon brand is a must.
- Bachelors degree required.
#LI-PS #LI-Hybrid
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An employee first culture.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected]
