Your Impact:

Handshake is hiring a Sr. Manager, Employer Marketing Analytics to deeply understand our B2B customer journeys and partner with the Employer Marketing team to ensure insights from our campaigns, channels, and tactics are regularly surfaced and socialized to ensure we are scaling efficiently and accelerating business results. You will establish frameworks and cadences for ongoing analysis of full-funnel marketing impact - modeling outcomes in partnership with RevOps and BizOps while also shining a light on any areas that show a deficit and helping to influence how the Employer Marketing team shifts their investments and tactics in support of improving CAC and LTV. You are comfortable with account-based funnels, product-led growth, and how to approach modeling new GTM levers such as product releases and new geographies. You are intellectually curious, highly collaborative, and love telling stories backed by data.

Your Role

• Reinforce the development of a best-in-class B2B marketing program/channel strategy through measurement and optimization - forecasting full-funnel impact and helping to shape how the business views the performance of key GTM efforts across the entire marketing portfolio (Events, Digital, Lifecycle & Database, Content, Offers, and Incentives, etc.)

• Develop and implement audience segmentations for our employer personas to inform personalized acquisition and retention effort by segment at scale

• Analyze and model the impact of product levers on pipeline (pricing & packaging, adoption, expansion, etc.)

• Support our employer data narrative, ensuring we have compelling insights readily available, both from within our marketplace and externally validated data points

• Perpetuate a culture of continuous experimentation, partnering across marketing to implement and analyze experiments

• Partner closely with RevOps and the Data Engineering team to uphold metric integrity, ensuring KPIs are accurately contextualized and pulled from “source of truth”

• Partner with Marketing Ops to build scalable intake processes, communicate a schedule of upcoming analyses and deliver regular training and enablement materials to the greater team

• Build and mentor the employer marketing analytics team points listing what the candidate will do day to day in the the role

Your Experience:

• 3-5+ years experience working in Marketing Analytics and/or Business Intelligence in a B2B SaaS and/or Marketplace environment, responsible for measuring and forecasting campaign performance, conversion rate effectiveness, funnel throughput and contribution to sales pipeline

• Expert in SQL and business intelligence/data visualization tools (Looker, Tableau, Mode, Periscope, etc).

• Experienced with Salesforce reporting and dashboard building - with full understanding of objects and fields. Bonus if also familiar with Marketo and Bizible attribution models

• Experienced in various methodologies and approaches to analyzing impact across multiple channels (i.e. attribution, spend-to-pipe ratio, cost per engagement etc.), with proven ability to inform spend efficiency

• Comfortable performing ad-hoc/experimental analysis using various statistical analysis techniques

• A strong communicator, able to surface and socialize impactful headlines from fairly complex analyses - influencing action and improved outcomes

• A builder, excited to work in a fast-paced environment and see the direct impact of your efforts
  Ideally, you’ve hired, developed and managed previously

Compensation Range:

• $195,000-$215,000