At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned
Position Overview:
The Senior Manager of E-Mail Operations is responsible for developing and executing comprehensive e-mail marketing strategies to engage our audience, nurture leads, build relationships and drive revenue. As a power user of HubSpot, you will utilize advanced features to optimize campaigns, analyze performance, and ensure our email marketing efforts align with our business objectives. This role will collaborate with marketing managers and tactical teams to create cohesive campaigns and optimize performance through rigorous testing and analysis. Additionally, the role requires improving coordination with cross-functional teams and revenue owners, testing emerging channels, and providing detailed performance insights to ensure effective investment strategies and continuous improvement. In this role, you will provide leadership and direction to team members, fostering a collaborative and high-performance culture to achieve strategic objectives and project goals.
What You'll Do
- You’ll Lead E-mail Strategy Development
- Design and implement email marketing strategies that deliver on overall business goals and drive engagement.
- Segment e-mail lists based on user behavior, demographics, and engagement levels to deliver personalized content. Implement state-by-state personalization strategies within campaigns to cater to regional nuances and preferences, ensuring relevance and effectiveness at a local level.
- Develop strategies to re-engage inactive subscribers and reduce churn rates.
- Review workflows and identify optimizations and ideas to improve performance.
- Work with marketing managers and channel owners to evolve the inbound marketing ecosystem.
- Stay ahead of industry trends, best practices, and emerging technologies, incorporating relevant advancements into strategies and tactics.
- You’ll Own E-mail Campaign Management
- Create and manage e-mail marketing campaigns from concept to execution to incorporate best practices, review draft copy, design templates, and setting up automation workflows in HubSpot.
- Develop and test subject lines, calls to action, and email content to optimize open rates, click-through rates, and conversions.
- Conduct A/B tests to refine email content, subject lines, and sending times.
- Utilize data to continuously improve campaign effectiveness and user experience.
- Monitor and analyze key performance metrics, providing regular reporting and actionable recommendations to senior leadership.
- You’ll Conduct Performance Analysis
- Monitor and analyze email campaign performance using HubSpot’s analytics tools.
- Maintain a calendar of one-off email campaigns.
- Prepare regular reports on key metrics such as open rates, click-through rates, conversion rates, and ROI; use insights to make data-driven recommendations for improvements.
- Build funnel reporting for all brands and understand biggest contributors for TOFU, MOFU, BOFU.
- You’ll Clean Up And Maintain HubSpot Instances
- Identify older workflows and archive.
- Champion data mining to understand total contacts, engaged contacts, inactive contacts, drivers of engagement, etc for 9 brands.
- Ensure all email marketing activities comply with relevant regulations such as CAN-SPAM.
- You’ll Collaborate with functions across the Real Estate Ecosystem
- Work closely with the marketing managers and other marketing leaders to develop email plans.
- Collaborate cross-functionally with revenue leaders, operations, product, and sales teams to share plans and garner support.
- Complete other duties and specials projects as assigned.
What You'll Need to Succeed
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Minimum of 5+ years of experience in digital marketing, with a proven track record of successfully managing email marketing and a command of building an integrated inbound marketing campaigns.
- Experience in the education or real estate industry is desirable.
- Expertise in HubSpot, including advanced features like workflows, segmentation, and reporting.
- Strong understanding of e-mail marketing best practices, including deliverability, segmentation, and personalization.
- The ability to analyze email KPIs and data to make data-driven decisions to optimize campaign performance.
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Must be naturally collaborative, strong leadership and management skills, with experience leading and developing high-performing teams.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
