Sr. Manager, Digital Marketing Operations

About the Role:

The Sr. Manager, Digital Marketing Operations leads a team of marketing operations specialists and is responsible for enabling best-in-class marketing execution. Digital Marketing Operations has a broad set of responsibilities, namely: overseeing the development of the process and procedures of marketing automation and communication capabilities, execution of programs and tactics, management of marketing data, and the development of customer lifecycle management solutions and processes.

Digital Marketing Operations Manager will be effective at training and onboarding new team members, motivating and inspiring their team toward business goals, and facilitating ongoing discussion around ideas for team improvement.

Key Responsibilities

• Develop strategic and tactical roadmaps for digital marketing operations in alignment with short-term and long-term marketing goals and tying goals to business strategy
• Building a foundation of operational excellence, including team design, defining clear roles/responsibilities, and establishing fit-for-purpose processes
• Ownership of marketing technologies, including the onboarding and integration of new technologies and a yearly review of the marketing tech stack
• Developing modern data practices and ensuring capture of high-quality data for operations and analytics; familiarity with marketing data aggregation, normalization and enrichment tools
• Building and evolving of customer lifecycle management solutions and processes, including documenting standard operating procedures
• Strong familiarity with Marketo, lead nurturing and overall demand generation best practices
• Continually strive for the enablement of great customer experiences by innovating capabilities and processes
• Designing processes and solutions with the right balance of standardization vs. customization to enable scalable support for stakeholder teams.
• Facilitate marketing efforts to identify and segment key audiences, including executives, core team members, IT, Sales, and other extended team members. Tailoring the approach, content, and duration to fit the audience needs and keep the teams aligned at the appropriate level.
• Hiring and developing digital marketing operations talent
• Evangelize and advocate for marketing operations best practices across global and regional marketing

Minimum Qualifications

• 6+ years of marketing or other operations experience; 3+ years in growth-stage B2B
• Deep hands-on expertise with marketing tools such as Marketo and Salesforce
• Strong understanding of the B2B customer lifecycle process; everything needed to ensure a smooth process from lead capture, to opportunity creation, to revenue realization
• Start-up mindset of extreme ownership and speed; holds self and team accountable
• Ability to manage multiple projects in a fast-paced, global environment with meticulous attention to detail
• Excellent interpersonal and communications skills adaptable to various audiences and seniority levels
• A strong leader with vision and ambition, and can coach and develop their own team members in addition to others within the organization