Sr. Lifecycle Marketing Manager- Partnerships

About the Role:

As a part of the Marketing and Partnership teams, you’ll be a key player in driving activation, monetization, and user engagement across the rapidly growing Partnerships channel. This role requires a CLM guru with experience in setting up, running and measuring email and in-app campaigns from ideation to deployment. This person must be an excellent project manager who feels comfortable working cross-functionally to deliver results for our partners and the Aura business. You will implement, monitor, and optimize email marketing campaigns, launch and manage A/B tests, and analyze and synthesize results. This position is essential to the day-to-day operations of our marketing team and will directly contribute to the success of our rapidly growing business! This role will report to the VP of Customer Lifecycle on the Marketing team. 

Day to Day:

• Build and execute multi-channel campaigns using our ESP (Braze), to drive activations and upsells across our partnerships subscriber base, with the key goal of monetization. Report out on campaign effectiveness and strategize on new tests in partnership with the Employee Benefits team.
• Work with cross-functional teams on the go-to-market set-up and ongoing optimization of CLM campaigns for new and existing partnerships, ensuring successful launches. You will own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns.
• Set up campaigns for effective measurement including clean test & control groups and regularly track performance. Partner with data analytics to ensure any reporting blind spots are addressed. Share results between the Marketing and Partnership teams to drive growth and maximize results.
• Partner with the VP of CLM and the VP of Product Marketing for Partnerships on a long-term engagement strategy for partner subscribers, focusing on increasing ROI through rapid testing and learning.
• Be a champion of best-in-class email and CLM messaging tactics staying abreast of the latest trends and tools 

What you bring to the table:

• Required: 5-7 years developing and managing email and in-app campaigns for a B2B or B2B2C focused program
• Experience working in a highly cross functional environment managing several different stakeholders and projects at-once. Project management is an area you thrive in.
• Experience in subscription business models and metrics (LTV, churn, etc.) a plus
• Must have experience using CRM tools to build email campaigns and automated campaigns. Braze experience is a plus.
• Highly analytical with deep understanding of A/B testing and a desire to own and dig into the data.
• Strong presentation and Excel/Google sheets skills
• Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions
• Ability to work with a remote team is paramount

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $122,000 - $175,000, but may vary depending on job-related knowledge, skills, experience and location.

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