GroupM EMEA is hiring a

Sr. Insight & Research Executive

İstanbul, Turkey
Sr. Insight & Research Executive  
 
We are seeking a Sr. Insight & Research Executive to join our team. In this role, you will play a pivotal part in cultural insights, market research, and audience analysis, providing our clients with valuable information to shape their strategies.  
 
  
 
Responsibilities:  
 
-Conduct cultural insights research to identify trends and opportunities in the market.  
 
-Execute market research projects, including data collection, analysis, and reporting.  
 
-Analyze and segment audiences, providing in-depth insights into their behaviors and preferences.  
 
-Deliver comprehensive reports and recommendations based on research findings.  
 
-Collaborate with cross-functional teams to integrate insights into client strategies.  
 
  
 
Requirements:  
 
-Experience working in an insight role in a media agency, media vendor, or a research agency.  
 
-Knowledge of quantitative research methodologies in the area of media research or consumer behaviour.  
 
-Deep curiosity about consumer behaviour and a drive to bring consumer behaviour stories to life through your work.  
 
-Strong quantitative analysis capabilities.  
 
-Experience using syndicated survey tools or questionnaire design.  
 
-Minimum of 3 years of experience in cultural insights, market research, and audience analysis.  
 
-Proficiency in research methodologies and tools.  
 
-Strong analytical and critical thinking skills.  
 
-Excellent communication and presentation abilities.  
 
-Excellent command of English both written and spoken.  
 
  
 
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