We are looking for a Sr. Growth Marketing and Operations Manager to drive the success of our Product-Led Growth (PLG) sales motion. In this role, you will be at the intersection of marketing and sales, creating a repeatable pipeline for our Velocity Sales team using data, automation and GTM-know-how. Reporting to our VP Growth and Self-Serve, you will be joining a hybrid Product and GTM org focused on growing our freemium base, month-to-month revenue and scaling our Velocity (PLG) Sales business - this is not a cookie cutter role.
Goals of the Role:
- Develop and maintain a consistent pipeline from our self-service business for the Velocity sales team by focusing on high-intent users and delivering personalized, value-driven outreach.
- Connect and optimize tools for data enrichment, automation, and generative AI to build a sales-assist machine.
- Enhance engagement with customers and freemium users through automated and hyper-targeted campaigns and refined messaging.
- Own the performance analytics of your funnel and campaigns.
Key Responsibilities:
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Pipeline Development: Identify and prioritize high-potential users to engage with the Velocity sales team.
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Operations and Automation: Figure out what should be automated vs have a human in the loop. You’ll do this by partnering with RevOps, MarketingOps and Data Teams and using tools like Rudderstack, HighTouch, Clay, Clearbit, LLM du jour, Salesforce…ugh, and whatever you think is necessary..
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Product Usage Analysis: Analyze product usage data to identify key engagement opportunities and campaigns (Grafana).
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Campaign Management: Create, automate, and manage campaigns to drive engagement and conversions using tools like Customer.io and Intercom.
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Sales Collaboration: Work closely with the Velocity Sales team to refine messaging and ensure seamless coordination.
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Performance Tracking: Partner with the relevant leaders to monitor and report on critical metrics, including funnel health, message engagement, and pipeline performance.
Required Background:
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Experience: 3+ years in growth marketing, demand gen, RevOps, or a related role with a focus on the intersection of PLG and Sales. You probably have worked for a devtool company that has a large scale of OSS or freemium users.
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Technical Skills: You can write SQL. And have become a power user of tools like tray.io/zapier/clay/etc.
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Analytical Expertise: Strong ability to interpret product usage data and translate insights into actionable strategies.
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Collaboration: Proven track record of working closely with sales and RevOps teams to drive shared outcomes.
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Mindset: you resonate with the ideas presented in this blog post on the role of a ‘GTM Engineer’ and you can craft a strong narrative how you’ll become this person in your first 6 months.
Why this role:
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Make an Impact: Grow our freemium user base and develop a scalable PLG sales pipeline.
Versatile Experience: Shape growth strategy by contributing across marketing, operations, and sales in a dynamic role.
In the United States, the OTE compensation range for this role is $196,000 - $235,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.
