Viator’s B2B team supports our purpose by maximizing the quality of our supply base and driving revenue growth for both the suppliers who list their products in our marketplace, and distribution partners seeking to generate income from our tours and activities.
We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities will include, but are not limited to:
Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements
Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs
Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
Work with copywriters and designers to create compelling email content
Writing engaging ad copy for email campaigns when copywriting resources are not available
Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
SQL experience is a plus
Knowledge of velocity scripting and custom objects is a plus
Marketo experience is preferred
The ideal candidate
5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
Experience using Canva
Experience with Excel and Big Query
Brings a vivid sense of curiosity and creativity that helps drive projects forward
Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
An excellent communicator - both verbally, in writing and visually.
A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
Has the interpersonal and communication skills to successfully manage stakeholders
Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets
You are an expert project manager and never miss a detail
Interested in joining a high-performing team with a supportive and inclusive culture
Has demonstrated capacity to initiate and drive growth strategies and innovation
Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to [email protected] and let us know the nature of your request. Please include the job requisition number in your message.
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