At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable.
Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity
POSITION OVERVIEW
FourKites is looking for a Sr. Director, Revenue Marketing to lead a team of Demand Gen, ABM, Events and Digital Marketers, who support our enterprise Sales Teams, globally. The ideal candidate will be proficient in running global teams and will take a hands-on approach to strategy, planning and execution for account-, solution- and industry-specific multi-channel new, up-sell, cross-sell and demand gen campaigns and events, partnering closely with sales and marketing leadership. The Sr. Director, Revenue Marketing is responsible for leading the company-wide ABM strategy, as well as creating, executing and measuring demand generation and account-based marketing programs that drive and accelerate pipeline. This ultimately will lead to strong net new logo acquisitions as well as customer retention and growth. The right candidate will take a balanced approach to strategy and execution and communicate effectively with all levels of internal and external stakeholders.
What you’ll be doing:
- Hire, train, coach, and lead a global team of demand gen, ABM, events and digital marketers.
- Influence and steer revenue marketing budget and hiring plan.
- Working with the VP, Marketing, establish a strategic ABM framework and enable programs, including account selection, account research, and planning, as well as defining ABM-specific metrics and dashboards.
- Utilize ABM metrics to ensure the business impact is measured by new pipeline, bookings, contact database growth, and account and contact engagement.
- Set the standard for effective account-based marketing practices across all Revenue Marketing tactics and channels, including our event strategy.
- Lead education of the field organization on the role of ABM to target accounts and help the team to manage that process within their campaigns.
- Collaborate with Marketing Leadership, Enterprise Sales Leadership, Product Marketing, Customer Marketing, Customer Success and Product teams to tailor content based on account strategy and target personas.
- Provide Sales Leadership with data and insights on key accounts, programs and campaigns.
- Oversee and track execution of marketing programs, including measurement and reporting performance against KPIs and goals.
- Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of ABM strategies.
- Develop and implement 1:1, 1:few and 1:many ABM programs to cross-sell applications and expand annual recurring revenue with existing and new logo accounts.
- Leverage ABM automation platform and tools to identify and monitor buyer intent keywords and buying stage to orchestrate buyer intent-driven campaigns to segmented audiences at scale.
- Develop target buyer personas and tailor industry -specific value proposition to fit a variety of programs across the buyer’s journey.
- Deliver closed loop marketing reporting, dashboards and analysis on campaign performance, and pipeline and revenue attribution.
- Additional duties as assigned.
Who you are:
- 10+ years of B2B demand generation, field marketing, ABM and digital marketing experience.
- 5+ People management experience.
- Enterprise SaaS or supply chain marketing experience is a major plus.
- Advanced knowledge of best practices in B2B marketing automation (Salesforce + Marketo preferred).
- Experience with an ABM/ABX platform (e.g. 6sense, DemandBase, ZoomInfo, LinkedIn Campaign Manager) to orchestrate buyer intent-driven campaigns preferred.
- Experience leveraging content hub tools (e.g.High Spot) tailored to the buyer’s journey and social advocacy tools (e.g. Sprout Social) to drive account engagement is a plus.
- Track record of consistently delivering measurable results and making data driven decisions
- Proven experience working with sales teams.
- Demonstrated analytical approach, understanding of core marketing and pipeline metrics.
- Ability to deliver results in a fast-paced, high-growth environment.
- Flexibility to quickly adapt and align with business needs.
- Organizational skills to manage multiple projects with flawless execution.
- Possess a high degree of initiative, self-motivation and resourcefulness.
- Excellent written and verbal communication skills.
- Bachelor’s Degree in Marketing or related field required.
- Ability to travel, if needed.
We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!
Who we are:
Leading global supply chain visibility platform FourKites® empowers business leaders with comprehensive visibility into transportation, yards, warehouses, stores and beyond. Tracking more than 3.2 million shipments daily across road, rail, ocean, air, parcel and last mile, and reaching over 200 countries and territories, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 1,500 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains. To learn more, visit https://www.fourkites.com/.
FourKites provides competitive compensation with stock options, outstanding benefits and a collaborative culture for all employees around the globe. To help you be your best, we have 5 global recharge days, in addition to standard holidays, and a hybrid, flexible approach to work. Parental leave for all parents, an annual wellness stipend and volunteer days also provide you with time and resources for self care and to care for others. Throughout the year, FourKites sets aside time during the workday to learn and celebrate diversity. And we're always listening for new ways to support everyone in and out of the office.
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