At Center, we’re building forward-looking technology to simplify how people work. Our transformative expense management solution is purposely built and offers three important advantages: it eliminates expense reporting for employees, radically reduces the amount of time needed to process expenses in the finance department, and offers real-time reporting and insights to drive cost-savings, analyze trends, and hit budget targets.
The Center team believes that great businesses are built by people who share common values. For us that means a passion for invention, a deep commitment to the customer, integrity, and operating with a sense of care and respect for one another. Working at Center you'll be joining a team that is intellectually curious, has a high degree of personal ownership and accountability, and values teamwork and collaboration.
Why Center?
Center is a hyper-growth SaaS company backed by the co-founder of Concur. We constantly strive to create an environment that allows our employees to thrive and do great work. We are a distributed workforce and have two amazing workspaces in Bellevue, WA and Minneapolis, MN.
As the Sr. Director of Revenue Marketing, you will lead the company’s demand generation strategy, overseeing all channels that drive pipeline and revenue growth. In this first-of-its-kind role at Center, you will sit on the company's Senior Leadership Team and be responsible for building and scaling a high-performance, revenue-minded marketing team. The primary objective is delivering qualified sales pipeline that leads to overall company growth. This is a transformative opportunity for an ambitious, results-oriented and “builder” minded marketer eager to make a substantial impact on a company’s bottom line.
You Will Have the Opportunity To:
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Develop and Own Demand Generation Strategy: Lead the Strategy and execution of an integrated demand generation strategy across all channels and customer segments to drive marketing-influenced pipeline and revenue growth. This includes:
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1. Digital Advertising: Manage paid search, paid social, and other forms of digital audience acquisition. Optimize these channels to drive qualified leads and enhance brand visibility. (Currently managed by an Agency, open to bringing in house.)
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2. Events/Field Marketing: Develop an event strategy that maximizes ROI, from large-scale trade shows to small, intimate ABM events. Build a process for measuring the success and impact of event spend, ensuring events drive meaningful engagement and pipeline.
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3. Campaign Management: Oversee the creation, execution, and optimization of cross-channel marketing campaigns that align with both regional and global goals, ensuring consistency and revenue impact.
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Team Leadership and Development: Build, manage, and mentor a high-performing, data-driven marketing team focused on demand generation, tactics using the channels described above.
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Pipeline Accountability: Own marketing’s contribution to company sales pipeline goals, working closely with Sales, BDR, and RevOps leadership to drive alignment and optimize lead management processes.
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Cross-functional Collaboration: Be the key partner to Sales, BDR, and GTM leadership to ensure a seamless connection between marketing activities and revenue outcomes.
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Campaign Development & Optimization: Lead the planning, execution, and optimization of marketing campaigns across all demand channels. Continuously analyze performance, providing insights and actionable recommendations for improvement. Collaborate with product marketing, content, and operations teams to maximize impact of offers.
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Revenue-Driven Decision Making: Leverage data and analytics to optimize marketing strategies, track performance, and report ROI. Ensure the Revenue Marketing team is focused on delivering measurable revenue impact.
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Innovative Leadership: As the first person in this role, establish best practices for revenue marketing within the company and set the foundation for a high-growth future.
What You Will Bring to the Role:
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10+ years of experience in B2B SaaS Marketing, with a proven track record of driving revenue through demand generation strategies.
- Demonstrated success in building and managing teams with a focus on demand generation, ABM, and digital marketing.
- Ability to balance strategic vision with tactical execution, especially in the initial stages when team resources are being built.
- Strong understanding of sales pipeline management, marketing funnel dynamics, and lead nurturing techniques.
- Results-driven mindset with the ability to measure success through KPIs and revenue contribution.
- Exceptional collaboration and communication skills, with experience aligning closely with Sales and BDR teams to achieve shared goals.
- Solid knowledge of Marketing and Sales Operations processes as they relate to Demand Generation. Including some hands-on experience with Salesforce, Pardot, and other marketing automation tools. (adjacent brands OK)
- Ability to thrive in a fast-paced, high-growth environment, with a passion for innovation and driving business outcomes.
This role offers a unique opportunity to be at the forefront of the company’s revenue marketing strategy and to build a high-performing team that directly impacts the company’s growth trajectory. Candidates in all locations in the US will be considered. Title and compensation will be commensurate with experience. Ability to travel (~30%) expected.
Why Center?
· Backed by the co-founder of Concur
· All team members have the opportunity to make a critical impact at an early stage business
· An experienced management team that understands the space and knows how to build high performing teams
· Ownership through stock option grants
· Competitive base salary compensation package
· Comprehensive health insurance plan
· Flexible, self-managed PTO policy
· 401k program
· Great co-workers and a collaborative team that is passionate about helping every business to get the most out of every dollar they spend!
Center is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
