Sr. Director, Product Marketing

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU), as of November 2024, across more than 170 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risk-taking and an entrepreneurial mindset and, in-turn, give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!

About the Job

As Sr. Director and overall function lead for Product Marketing, you will ensure that the “voice of the customer” permeates both “what we build” and “how we talk about it”. Through a combination of art (creative thinking) and science (analytics and data), your work will inform near and long-term product roadmaps and the go-to-market strategies (channels, narrative, positioning, messaging, etc.) that bring them to life. Your work will span Life360, Tile devices and the intersection of the two, with the goal of driving user & revenue growth and member delight. You will lead a highly talented team of PMMs, fostering their growth and unleashing their full potential. 

The US-based salary range for this position is $198,000 to $290,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Customer Insight: Become an expert on our target users and understand their needs, behaviors, and “jobs to be done”. 
• Category & Competitive Insight: Dive deeply into the categories within which operate (or will operate). Understand the various dynamics, opportunities and challenges deeply (from product approaches to pricing to competitive messaging & positioning). 
• Actionable Product Innovation Insight: Bring together these customer, category and competitive insights to inform product teams with highly actionable insights for new product development and feature additions/optimizations.  
• Inform Customer Journeys: Be a strong advocate for a holistic and positive customer experience with all touchpoints and ensure cohesive user journeys for product and feature engagement 
• Strategic Launch Planning: Lead the strategic planning for new product introductions and feature/campaign launches including briefing of go-to-market strategies, ensuring alignment with cross-functional partners.
• Product/Feature Adoption: Post launch of hardware, continue to drive feature awareness and membership upsell by leading the development and execution of insight-driven campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies.
• Collaboration: Work closely with several cross-functional teams, including Product, Sales, Channel, Growth, Lifecycle, Creative, Brand, Finance, Legal and Customer Care to ensure successful product/feature launches and membership efforts meet our KPIs.
• Performance Analysis: Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives to optimize for future growth strategies. Leverage insights for continuous improvement and contribute actionable user feedback to key stakeholders. 
• Team Leadership: Mentor a strong team of product marketing managers, maximizing their potential and ensuring their professional development.

What We’re Looking For

• 12+ years of successful experience in consumer marketing
• 5+ years in PMM leadership.
• Above all, proven track record of successfully informing a product roadmap for software/apps, devices or both,
• Deep understanding of and relevant experience with various insights & analytics approaches and methods including pricing analytics, conjoint analyses and customer segmentation.
• Exceptional communication and collaboration skills, with the ability to work effectively across different teams and levels. 
• An exceptional leader who operates with a “high empathy, high accountability” approach.
• Desirable: Subscription marketing experience
• Desirable: Ads product marketing experience

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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