#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
The Sr Director Brand Marketing is the business line lead responsible for driving the brand’s strategy while overseeing and delivering marketing and business plans. They are responsible for developing and executing on the brand narrative across a core product line while building a strong emotional connection with our customers. As a brand leader, doer and activator of a DTC-led brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, audience development, strategic initiatives and more.
Solutions-oriented candidate with a creative mind that can craft brand stories that have a tangible impact on the business. Should be a strategic thinker with a knack for uncovering consumer insights and translating them into connective experiences. The Sr Director Brand Marketing reports to the VP, Brand Marketing and is highly collaborative with the in-house teams including creative, growth, retention, data & analytics, social, PR and product marketing teams.
Responsibilities:
- Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
- Have a strong business acumen and understanding of business model
- Create competitive reviews and situational analyses
- Staying up-to-date on consumer research and market trends
- Identify insights, challenges and opportunities
- Develop brand architecture, positioning and strategy
- Steer cross-functional team to deliver on strategy and business objectives
- Lead day-to-day management of key brand initiatives to drive awareness and engagement
- Ability to manage multiple projects simultaneously leading cross functional stakeholders
- Monitor results, provide strategic recommendation and roadmaps for improvement
- Assist in creating and managing brand marketing budget
- Champion the brand and customer at all times
- Create strong relationships and build trust with cross-functional teams and leadership
- Work with external vendors and freelancers to execute as needed
Requirements:
- 10-14 years of marketing, brand management or similar experience within a fast growing startup; wellness and/or DTC experience preferred
- 5+ years of team management experience
- Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
- Proven track record of managing a business line’s P&L
- Experience managing director reports, in-house teams and agency relationships
- Exceptional communication skills, both verbal and written
- Strong sense of ownership, urgency, and drive
- Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.
