As a Digital Marketing Specialist you would be responsible for executing digital marketing activities in support of the expansion and growth of the company’s synthetic biology products and services. We are looking for a digital marketer with expertise in digital marketing channel execution and operations (i.e. Adwords, LinkedIn ads, third party publishers, email and social selling). This role will act as a subject matter expert in providing recommendations to digital marketing leaders on digital execution and infrastructure to increase overall customer engagement, optimize lead generation, and grow our sales funnel.
What You’ll Be Doing:
● This role will be responsible for the execution, management, reporting and continuous optimization of the digital marketing activities in our Adwords, LinkedIn ads, third party publishers and email channels. Your focus will be on driving engagement, generating demand and nurturing our target audiences in collaboration with our product management, commercial marketing and sales teams.
● You’ll be supporting and collaborating with the Digital Marketing Manager who’s responsible for delivering the digital marketing strategy for Twist’s synthetic biology product line.
● You’ll be acting as a subject matter expert in providing recommendations to the Digital Marketing Manager on how the digital execution and infrastructure can be used to increase overall customer engagement, optimize demand generation, and drive revenue for the commercial organization.
● You’ll be focused on increasing our reach and engagement on third party publisher sites by employing different targeting and segmentation strategies to ensure we are engaging all the different buyer personas in order to increase and influence our sales funnel.
● You’ll be collaborating with our Marketing Technology and Automation function to ensure conversions from the digital channels are being properly captured and attributed in our marketing automation platform, Marketo.
What You’ll Bring to the Team:
● 3+ years of experience managing digital marketing campaigns and channels with a strong quantitative background.
● Experience collaborating with team members/business partners to develop, execute, and measure multiple integrated digital marketing campaigns, aligned with business goals
● Excellent communication and presentation skills, specifically in helping marketing and sales stakeholders understand how the execution of coordinated activities will help to generate more account engagement leading to pipeline and revenue growth.
● Excellent quantitative and data analysis skills to track performance metrics (i.e. using pivot tables in Excel) and make actionable recommendations
● Experience with mapping content and marketing activities to the different stages of the buyer's journey.
● Demonstrable experience in running different integrated digital digital marketing campaigns, primarily through Adwords, LinkedIn ads, publisher, and email channels.
● Track record of successfully developing and delivering integrated, multi-channel marketing and sales activities into target audiences that resulted in growing pipeline and revenue through a B2B sales funnel.
Key Attributes:
● Ability to identify opportunities to improve segmentation and identify gaps in key personas & contact information within target audiences
● Experience working with third party publishers to target and reach specific personas across the different types of target audiences we serve..
● Experience using an ABM platform (i.e. Demandbase, Engagio, 6sense) and/or other marketing and sales technologies (i.e. SalesLoft, Sendoso, Marketo, etc.) to orchestrate multi-channel, multi-step plays in collaboration with Sales.
● Experience managing large marketing activity budgets and hitting goals for spend and other channel based KPIs determined by the business.
● Data-driven experience in marketing and program development.
● Experience with project management activities and processes, for example using
project trackers to ensure activities are getting completed accurately and on time
● Organized individual with great attention to detail and focus on quality, self-motivated and a good team player.
● Work with the marketing team to conceptualize, build, and launch digital programs in conjunction with marketing automation platforms to support overall demand generation targets.
What Sets You apart:
● Experience with purchase order management systems and activity spend tracking.
● Experience executing digital marketing channels and campaigns in an E-Commerce sales environment.
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as “writing” DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.
