Sr. Digital Analyst

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.

Essential Job Duties

As a Sr. Digital Analyst, you will drive website analytics, focusing on SEO and conversion rate optimization. You will analyze data from various platforms, identify opportunities for improvement, and collaborate with marketing leadership on revenue strategies. Responsibilities include maintaining Adobe Analytics data, ensuring data accuracy, managing KPI reporting, and leading A/B testing. You will provide actionable insights to enhance site performance and educate teams on web analytics.

You will:

• Leverage data from various Mar Tech platforms and systems to conduct thorough website analysis and to identify areas of opportunity for optimization and improvement.
• Partner closely with marketing leadership to identify revenue and/or profitability opportunities through data-driven insights.
• Lead the strategic direction of data mapping, collection, and maintenance in Adobe Analytics. Build and maintain the website data specification. Partner with Development and QA teams to ensure accuracy and quality.
• Establish and manage website data governance.
• Build data threshold monitoring and anomaly detection. Lead debugging, troubleshooting, and problem resolution across teams.
• Develop a comprehensive measurement framework and reporting standards for the website team and marketing organization focused on KPIs (traffic, conversion, pipeline, etc.).
• Create specifications (metrics, dimensions, segments etc.) for established reports. Work with data engineering to build appropriate data aggregation.
• Own website KPI reporting. Lead meetings to review website KPI performance for established reports and for specific initiatives and help steer strategy through data storytelling.
• From ownership of KPI reporting, be responsible for bringing insights and recommendations to the greater marketing organization on changes that need to be made to the website, spending that needs to be shifted, and most importantly drive revenue from the website at a more efficient, and faster rate.
• Provide data-driven insights to increase overall site conversion, improve performance and customer experience.
• Educate teams in web analytics and create a self-service analytics reporting culture.
• Play a pivotal role in the site A/B testing strategy and subsequent analysis.

What You Need to Get the Job Done

• 5+ years of experience in website analytics with a strong focus on SEO and conversion rate optimization.
• Solid experience with SQL and Snowflake.
• Strong experience with A/B testing, subsequent optimizations, and reporting analysis.
• Advanced experience (at least 3 years) with web analytics platforms such as Adobe Analytics, Google Analytics, Google Tag Manager, and Adobe Target.
• Previous experience with Salesforce and Excel and data visualization platforms such as Google Data Studio and Tableau
• Proven track record of providing strategic insights to improve website conversion and drive revenue.
• Strong communication and data storytelling skills to effectively communicate insights to various stakeholders.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Understanding of HTML, CSS, and JavaScript is a plus.
• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field preferred. 

What You'll Love About Us

• Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back. Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.