About the role:
Skyscanner is looking for a highly motivated Corporate Communications Manager to support the company’s global brand positioning in corporate and trade media.
Reporting to the Director of Communications the successful candidate will lead our corporate communications and B2B strategies along with delivery of core campaign activity. Additionally, the role will require working closely with our speaker team and will own our speaker strategy for EMEA, Americas and APAC.
Core Responsibilities:
- Lead all corporate and B2B trade PR activity
- Manage corporate and trade media relations to elevate our brand
- Build and maintain existing relationships with key media and influencers across corporate and trade verticals
- Build a strong internal network amongst our senior team and commercial leads
- Prepare and support our senior spokespeople through training and briefing and identify the most appropriate spokesperson to support on each specific piece of activity
- Track and measure corporate coverage, making data-led suggestions for improvements
- Work closely with our consumer communications, internal communications and brand teams to ensure consistency of our messaging
- Maintain our media site and corporate blog
- Handle reactive media enquiries swiftly and effectively
- Work closely with brand advocacy team to ensure consistency and appropriateness of messaging across external outputs
- Own any third-party communications required
- Maintain media site and blogs content
- Support public affairs activity, when needed
- Ensure our senior spokesperson time is used effectively - that we have a presence in the right global forums, at the right level, with support provided on messaging for that specific audience to deliver against our overall strategy
About you:
- Previous experience working in a corporate and B2B communications role in the travel industry
- You’ve got a head for data too – we’re looking for someone who can pull basic queries (or who is up for learning), look at a data set and create stories from these, as well as tracking and measuring corporate coverage, making data-led suggestions for improvement
- You can pitch to journalists with confidence and handle media / journalist pitching and inquiries, opportunities and press exposure. Create strategic plans to target titles / journalists over the short and medium term
- You’ve experience of product messaging and working with external partners
- You’re well versed in delivering media training and creating briefings for senior stakeholders
- You can distil key messages from across the business and use these to inform communication plans
- You actively monitor competitor and peer corporate brand communication messaging and approaches, and our comparative strengths and weaknesses.
- You make reactive and proactive communications approaches based on your research
- Experience and relationships with event and conference organizers
- Able to communicate effectively with cross-functional team and senior key stakeholders
