The Sr. Analyst, CRM, is the go-to reporting and analytics partner for the CRM team (email and SMS marketing). You will monitor and report on overall health of EBG CRM programs including list growth, channel performance, campaign performance and testing results. You will be responsible for understanding channel performance drivers and recommending solutions and testing strategies to optimize KPIs including open, click, conversion and unsubscribe rates.
Your data-based insights will contribute to EBG’s ability to provide value to our users, clients and partners and generate revenue for the company.
Essential Functions:
- Monitor, analyze and report email and SMS marketing campaign performance metrics, including open rates, click-through rates, conversion rates, revenue generated, and more
- Monitor, analyze and report email and SMS list health including new subscribers by source, unsubscribes, bounces / invalid addresses and subscriber engagement
- Work closely with our Email Service Provider (ESP), and internal data team to ensure the availability, quality, and accessibility of data required for reporting and analytics
- Drive A/B and multivariate testing initiatives to optimize content, subject lines, send times, and other key elements to improve performance
- Evaluate and understand role of email and SMS in the overall marketing mix and each channels’ influence on customer acquisition, retention and website behavior
- Support the CRM team to develop targeted lists and cross-channel send strategies based on customer behavior and attributes
- Implement advanced segmentation and contact strategies, in collaboration with Digital Marketing team, to maximize effectiveness of all marketing channels
- Summarize key insights and recommendations clearly for various internal audiences including senior executives
- Build & maintain strong working relationships across departments and teams based on trust and mutual respect
Salary Range: $110-150k
Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data
- Bachelor’s degree or an equivalent combination of education and experience
- 4+ years of experience in CRM analytics including reporting and analysis of email programs and campaigns
- Deep knowledge of B2C (DTC) email marketing, database marketing, data integration, and CRM
- Extensive hands-on experience with marketing mix models, multi-channel attribution, customer segmentation and incrementality measurement approaches
- Expert at manipulating large, complex data sets and leveraging BI Tools (Tableau preferred) to summarize and visualize findings
- Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
- Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
- Strong problem solving, analytical and quantitative skills and ability to synthesize findings into recommendations that help drive business outcomes
- Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele
- Demonstrated ability to operate in a fast-paced dynamic environment - manage multiple projects, shift priorities frequently and maintain exceptional accuracy and attention to detail
- Ability to work onsite 2 days per week, Tue/Thu
- Sponsorship is not available for this role
#LI-Hybrid
Entertainment Benefits Group offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Basic Life and AD&D (Company Paid)
- Additional Voluntary Benefits (additional life, legal, critical care, and more)
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Company Bonus Program
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
