As Specialist, Paid Search you will be responsible for managing a key channel for our clients’ businesses. You will help develop and execute strategic paid search plans, use analytics to inform decisions and drive execution to optimize a budget against client goals. You will be responsible for the creation, optimization, and management of paid search campaigns for a portfolio of clients. You will collaborate with the client and the rest of the integrated team to deliver on goals and contribute to the overall success of the accounts.
Candidates must be based in Panama City, Panama and it is a fully remote job.
Core Competencies
- Genuine interest in paid search and investment in client goals and success
- Curious and motivated to analyze results, solve problems, and tell stories with data
- Ability to think strategically and innovatively to drive successful outcomes
- Excellent analytical and mathematical skills
- Excellent written and verbal communication skills – comfortable creating PowerPoint decks and presenting to clients/internal stakeholders
- Commitment to accuracy and quality with a strong attention to detail
- Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
- Ability to learn new industries/business types and translate that knowledge to achieve client goals
- Strong organizational skills and ability to work in a constantly changing, demanding environment
Responsibilities
Manage day-to-day paid search campaigns and optimization to achieve client goals, including:
- Strategy and campaign structure development
- Budget pacing
- Bid strategy implementation and maintenance
- Keyword performance
- Ad copy/ad extension performance
- Strategically analyze results and provide actionable recommendations,
- Keep pace with industry trends to ensure platform updates and best practices are being followed
- Assist in new business opportunities through account audits to identify areas of opportunity
Requirements
- Candidates must be based in Panamá
- Fluent English – both written and spoken
- A bachelor’s degree in communications, business, data, or another related field.
- 2-3 years of experience in Paid Search, either from an agency or client-side role, with direct experience executing daily management paid search campaigns
- Knowledge of paid search bidding, targeting, optimization
- Experience managing campaigns in other paid search campaign types: Shopping, App Campaigns or Discovery
- Basic knowledge of Google Analytics and SEO best practices
- Certification in Google AdWords
- A great attitude, natural curiosity, resourcefulness, intelligence, and work ethic
- Desire to contribute to the creative and collaborative culture of the agency
- BONUS: Experience in other search engines such as Baidu, Naver, Yandex and others
- BONUS: Experience in Search Ads 360
Don't think you have all the skills required for this role? Experience can be built in numerous ways. Please tell us more about yourself or what you can bring in an optional cover letter.
Benefits
- Health and Life Insurance for employee and family, access to Vision benefits, Telemedicine services, Psychology support and others.
- On the job training and career growth opportunities
- Fully remote job
- Great team environment, collaborative offices, fun company culture with a great balance of work and play
- Vacations are granted by day or weeks according to employee approved request.
- Salary with yearly review and competitive benefits
- Pay commensurate and competitive based on experience and skill set.
About Mod Op
Mod Op is a 360-degree, full-service advertising agency with offices in New York, Los Angeles, Miami, Minneapolis, Portland, Dallas, Kansas City, and Panama City, Panama. At Mod Op, everything we do starts with understanding our clients’ marketing opportunities and business challenges. Then, we identify the unique methods to help them achieve those goals utilizing a wide area of services and expertise. We have experts in B2C and B2B communications with deep industry experience in consular and lifestyle products, energy, media and entertainment, technology, and travel and hospitality. We are committed to process, quality, and partnership to produce the best work and embrace respect, balance, and change as part of our culture.
